>> THE LATEST

    >> INFLUENCERS

    May 7, 2023
    Q&A: Esther Ajao, AI Reporter, TechTarget
    TechTarget news writer Esther Ajao covers AI software and systems for SearchEnterpriseAI and occasionally for SearchCustomerExperience. Until she arrived at TechTarget in Sept. 2021, Esther had valuable internships in the TV business but no tech media experience whatever.
    April 27, 2023
    Cheat Sheet: AI in Retail
    The AI cheat sheets will come fast and furious, especially in the verticals as the technology transforms all. We came up with 13 names, including three from VentureBeat, the go-to publication for the application of AI in business.
    March 22, 2023
    SWMS Q&A: Alex Wilhelm, EIC, TechCrunch+
    Can the Silicon Valley Bank meltdown now seem so long ago? Yet the true fallout has not yet begun. In our Mar. 21 SWMS Q&A, edited for length and clarity -- TechCrunch+ EIC Alex Wilhelm gives us a generous glimpse of what it was like to work at TechCrunch that day.
    February 23, 2023
    A Bumpy Rollout for The Information’s New Data Vertical
    The Information this week launched a premium subscription tier called The Information Pro, and so far is having a bumpy time of it. In published comments, five readers publicly objected to The Information moving its org chart content from the basic tier to The Information Pro.
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    >> STRATEGIES

     
    May 8, 2023
    Larry Dignan Joins Constellation Research to Build News, Analysis and Event Coverage
    The B2B tech world has a new experience to explore — Constellation Insights from Constellation Research. Its newly hired EIC is Larry Dignan, best known as ZDNet’s former EIC, though he spent the past 17 months overseeing content at Celonis.
    April 20, 2023
    What Are Publications Doing With AI? Here’s The Latest Update.
    Readers have been asking, "What are publications doing with AI? Will AI start to impact my job [in tech PR]?" Based on our research, the answers are (a) they're not sure yet and (b) not for a very long time.
    April 18, 2023
    The New TechNews, and a PR Pitch Model for 2023
    Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
    April 10, 2023

    Tom Krazit Launches ‘Runtime’

    March 30, 2023

    Darkness On The Edge of Tech

    March 30, 2023

    Here’s A Hack for Spotting Cybersecurity Trends

    >> MORE STRATEGIES

    >> RESEARCH

    May 29, 2023
    Cheat Sheet: Identity and Access Management Targets
    We have 19 of them, many names you know, and more than a few you might not.
    May 29, 2023
    Cheat Sheet: Automotive Targets
    This cheat sheet contains 23 targets ranging from deep-tech to big picture in the world of automotive. EV edit is represented in this list, but only partially.
    May 23, 2023
    Cheat Sheet: Chicago-Based Financial Targets
    There isn't much financial journalism coming out of Chicago. This shortie cheat sheet is as close as we could come.
    May 22, 2023

    Cheat Sheet: Targets Who Cover Investments in Gaming

    May 8, 2023

    Cheat Sheet: SF-Based Tech Reporters

    May 8, 2023

    Cheat Sheet: Room Videoconference System Targets

    May 4, 2023

    Cheat Sheet: AI Newsletters, Mostly on Substack

    >> MORE RESEARCH

    YOUR ACCOUNT

    FRIDGE NOTES

    NYT Competitor Shellacked… by NYT

    May 22, 2023

    A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.

    SWMS Turns 25 Today

    May 11, 2023

    SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.

    Open Stats for SWMS 5/9 Emailer

    May 11, 2023

    In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.

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