Q&A: Tanya Dua, LinkedIn News

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Deep-Dive: LinkedIn News Tech Stack

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Two (Longshot) Pitch Opps with CES Podcast and Video

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Q&A: Adam Lashinsky, Insider, The Information, Washington Post

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>> STRATEGIES

 

Analysis: The Challenge of 2023

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Tom Krazit, Kate Kaye Share What Works

When between jobs, otherwise inaccessible tech editors have the time to explain how they view their own work. When they do, tech PR must take note.

Protocol Shuts Down

Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn't it? The official explanation: economic headwinds. Other factors might have been at play.

Introducing the SWMS-Semrush Top 15 Index

This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.

Cheat Sheet: Smart Lighting

Here's a cheat sheet on a niche within a niche -- smart lighting. (Be sure to check out our updated smart home cheat sheet as well.) We came up with 15 names, mostly trades.

Cheat Sheet: Exec Interview Opps in C-Title Publications

A subscriber recently asked us to search for publications tailored to COOs; another asked about CHRO pubs.

YOUR ACCOUNT

FRIDGE NOTES

Journo Praises PR Pro

Ellen Chang, freelancer for The Street, Tweets that “I am really impressed with a PR executive and the pitch she sent me. Not only did she get my beat right, she also mentioned being a fellow Boilermaker and talked about basketball season.”

SWMS Login Issues Are Resolved

We have (finally) resolved the technical issues that prompted SWMS subscribers to log in when they were already logged in. Apologies for the difficulty.

Paul La Monica Laid Off from CNN

From Twitter:

Personal news! I’m part of the @CNN layoffs. I’ll keep working until early March. After that? A much needed break to recharge after 21+ years! I feel awful for my amazing colleagues who are losing their jobs. But don’t cry for me. I’ll be fine. Now it’s time to get back to work!

Open Stats for Nov. 30 SWMS emailer

The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting

A16Z’s ‘Future’ Shutting Down

Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”

Rachel Metz Laid Off from CNN

From Mastodon…

Rachel Metz on mastodon @rachelmetz@mstdn.social