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Deep-Dive: Protocol Enterprise
Trends in Thought Leadership, Jun. 2022
Pitching Bloomberg’s Brody Ford
Cheat Sheet: Visibility of Contributed Posts and Paid Posts
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Contributed Content Gatekeepers: The Directory
YOUR ACCOUNT
More proof that headline writers pay attention to the analytics...
Substack lays off 13 employees, roughly 14% of company

Substack lays off 13 employees, roughly 14% of company
The subscription-newsletter platform aims to reach profitability without raising more funds.
www.axios.com
today i got a PR email claiming a company raised a $260m seed round. it is $5m equity and $255m debt. are the tech bros ok?
FRIDGE NOTES
Doomclicking? Or Just a Generous Headline?
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
On Sponsoring Protocol
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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