>> THE LATEST

    >> INFLUENCERS

    September 18, 2022

    Q&A: Derek Thompson, The Atlantic

    Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication's most recent editorial franchise -- and perhaps its most important ever.
    August 30, 2022

    SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company

    On the job a bit more than a month, Fast Company EIC Brendan Vaughan has inherited a respected, if not beloved, 27-year-old publication. His mission is to improve it.
    August 24, 2022

    Pitch Advice from 6 at Axios

    A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.
    August 15, 2022

    Deep-Dive: Esther Ajao, TechTarget SearchEnterpriseAI

    Experienced B2B reporters often can't help turning news stories into analysis, where context and POV shroud the actual news. Not so with TechTarget news writer Esther Ajao, now finishing her first year at SearchEnterpriseAI.
    See All Influencers

    >> STRATEGIES

     
    September 13, 2022

    The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists

    Fast Company's longest-running franchise, Most Innovative Companies (MIC), has made FC a lot of money since 2008. Candidates pay to apply, with no guarantee they will make the grade.
    September 13, 2022

    Cheat Sheet: CEO Profiles in Tier 1 Publications

    Time again for our semi-annual look at CEO profiles. Who writes them? How do they showcase the big boss as the strong and wise executive worth reading about?
    September 11, 2022

    TechCrunch Surveys Subscribers of TC+

    TechCrunch wants to know how TechCrunch+ subscribers like the product, so it has surveyed them. Here are the six screens from the survey, fielded last month. It's good to see TC so solicitous.
    August 16, 2022

    4 Cheddar News Shows to Pitch

    August 14, 2022

    The New Stack Reopens the Door to Contributed Content

    July 27, 2022

    AI-Written Articles Coming to Bankrate

    >> MORE STRATEGIES

    >> RESEARCH

    September 19, 2022

    Cheat Sheet: Reporters Who Cover Funding Rounds

    This freshly updated cheat sheet is a bit different than most because multiple reporters within a given publication can and do cover funding rounds. Here's ten of the "usual suspects" and another ten you might not have considered.
    September 18, 2022

    Cheat Sheet: Reporters Who Cover Patents

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    September 16, 2022

    Cheat Sheet: Targets for Wireless Infrastructure

    At long last here's a cheat sheet of specialists on wireless infrastructure. There's surprisingly little coverage of this networking niche. About half of the listed titles hail from the UK.
    September 16, 2022

    Contributed Content Gatekeepers: The Directory

    September 15, 2022

    Cheat Sheet: Healthcare/Medical TV Reporters in Major Markets

    September 11, 2022

    Cheat Sheet: Martech Podcasts

    August 29, 2022

    Cheat Sheet: Gifting Targets

    >> MORE RESEARCH

    YOUR ACCOUNT

    Sam Whitmore Follow 6,876 5,165

    Tech media analyst looking to map the new territory for PR pros and influencers of all sorts

    samwhitmore
    samwhitmore avatar; Sam Whitmore @samwhitmore ·
    15 Sep 1570505512361562112

    Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho

    Reply on Twitter 1570505512361562112 Retweet on Twitter 1570505512361562112 0 Like on Twitter 1570505512361562112 0 Twitter 1570505512361562112
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    ReedAlbergotti avatar; Reed Albergotti @ReedAlbergotti ·
    14 Sep 1570105543418875904

    I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox

    Semafor - A new global news platform

    Sign up for our launch and be part of a new global news platform.

    www.semafor.com
    Reply on Twitter 1570105543418875904 Retweet on Twitter 1570105543418875904 5 Like on Twitter 1570105543418875904 23 Twitter 1570105543418875904
    samwhitmore avatar; Sam Whitmore @samwhitmore ·
    14 Sep 1570105603338412032

    Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...

    Reply on Twitter 1570105603338412032 Retweet on Twitter 1570105603338412032 0 Like on Twitter 1570105603338412032 6 Twitter 1570105603338412032
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    FRIDGE NOTES

    SWMS renewals

    September 22, 2022

    We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.

    ‘Open’ Stats from 8/30 SWMS Emailer

    September 11, 2022

    Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.

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