Tech Media Insight Since 1998

We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.

May 12, 2022

SWMS Q&A: Kelly Jackson Higgins, Dark Reading

CMP Media launched Dark Reading 16 years ago this month. Kelly Jackson Higgins worked there back then -- and every day since. Today Kelly is editor-in-chief, having succeeded Tim Wilson, who passed away last fall.

April 20, 2022

Q&A: Adrian Bridgwater, contributor

Focused on developers and data, B2B tech edit freelancer Adrian Bridgwater writes for UK-based ComputerWeekly, Enterprise Networking Planet, eWeek UK, Forbes and IDG Connect.

April 13, 2022

Deep-Dive: Tim Keary, VentureBeat

After becoming a VentureBeat freelancer last month, Tim Keary wrote 41 stories in 42 days. With rare exception, the articles focused either on a product announcement or a funding round. Dozens of companies saw their news covered thoroughly -- in a context useful to buyers.

>> STRATEGIES

June 23, 2022

Deep-Dive: Protocol Enterprise

One year ago Tom Krazit Tweeted: "...some personal/Protocol news: I'm now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31..."

June 21, 2022

Trends in Thought Leadership, Jun. 2022

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June 20, 2022

Pitching Bloomberg’s Brody Ford

Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.

May 18, 2022

Cheat Sheet: CEO Profiles in Tier 1 Publications

April 26, 2022

12 Commandments from Contributed Content Gatekeepers

April 22, 2022

Analysis: A Tale of Two Fortunes

>> MORE STRATEGIES

>> RESEARCH

June 29, 2022

Cheat Sheet: Visibility of Contributed Posts and Paid Posts

This SWMS cheat sheet is unlike any other we've done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.

June 28, 2022

Cheat Sheet: Chatbot Reporters

We've updated our 2018 chatbot with this one. This time, far fewer reporters... just ten. Chatbots aren't as new and in general have become just another part of machine learning/AI.

June 22, 2022

Contributed Content Gatekeepers: The Directory

We've given this precious list a full scrubbing. As of Apr. 26, the information on the 150 listed publications is freshly accurate.

June 21, 2022

Cheat Sheet: Sustainability Reporters

June 16, 2022

Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles

June 15, 2022

Protocol, Fortune Audiences Growing Faster Than the Rest

>> MORE RESEARCH

YOUR ACCOUNT

Sam Whitmore Follow 6,802 5,122

Tech media analyst looking to map the new territory for PR pros and influencers of all sorts

; Sam Whitmore @samwhitmore ·

1 Jul 1542907395357261825

Wired’s union threatens to strike

Exclusive: Wired’s union threatens to strike

Newsroom workers at the tech publisher ready a walkout timed for Amazon Prime Days.

www.axios.com

Reply on Twitter 1542907395357261825 Retweet on Twitter 1542907395357261825 0 Like on Twitter 1542907395357261825 1 Twitter 1542907395357261825

; Sam Whitmore @samwhitmore ·

30 Jun 1542577822497210372

More proof that headline writers pay attention to the analytics...

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; Sam Whitmore @samwhitmore ·

30 Jun 1542558752531955713

Substack lays off 13 employees, roughly 14% of company

The subscription-newsletter platform aims to reach profitability without raising more funds.

www.axios.com

Reply on Twitter 1542558752531955713 Retweet on Twitter 1542558752531955713 1 Like on Twitter 1542558752531955713 1 Twitter 1542558752531955713

Retweet on Twitter Sam Whitmore Retweeted

; amanda silberling @asilbwrites ·

30 Jun 1542547143663173636

today i got a PR email claiming a company raised a $260m seed round. it is $5m equity and $255m debt. are the tech bros ok?

Reply on Twitter 1542547143663173636 Retweet on Twitter 1542547143663173636 12 Like on Twitter 1542547143663173636 173 Twitter 1542547143663173636

FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

June 29, 2022

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

June 23, 2022

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.