4 Cheddar News Shows to Pitch
August 16, 2022
2:48 pm
PR pros have a decent shot at placing CEOs in several Cheddar shows. Here’s a rundown of them. For contact info, consult our accompanying Cheddar cheat sheet.
>> Strategies & Pitch Opps
The New Stack Reopens the Door to Contributed Content
August 14, 2022
11:14 am
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
Cheat Sheet: CEO Profiles in Tier 1 Publications
August 1, 2022
10:45 am
Time again for our semi-annual look at CEO profiles. Who writes them? How do they showcase the big boss as the strong and wise executive worth reading about?
AI-Written Articles Coming to Bankrate
July 27, 2022
6:35 pm
The Associated Press began publishing computer-generated articles eight years ago. Yet it always seems a bit futuristic — perhaps even dystopian — when a publisher turns to an algorithm to write articles.
How Bad Are Things Really?
July 13, 2022
10:05 am
We’ve all read about the layoffs, hiring freezes and down rounds. Calendar-year budgeting for 2023 starts soon. Is the tech business in trouble? What can we expect for tech coverage in the weeks and months ahead?
Punchbowl News: ‘100 Proof’ Insight for the Politically Minded
July 6, 2022
11:43 am
What publication, launched only 18 months ago, is already sponsored by Google, Amazon, Target and Walmart? The answer is Punchbowl News.
Deep-Dive: Protocol Enterprise
June 23, 2022
9:18 am
One year ago Tom Krazit Tweeted: “…some personal/Protocol news: I’m now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31…”
Trends in Thought Leadership, Jun. 2022
June 21, 2022
2:10 pm
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Pitching Bloomberg’s Brody Ford
June 20, 2022
10:45 am
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
12 Commandments from Contributed Content Gatekeepers
April 26, 2022
5:46 am
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
YOUR ACCOUNT
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Our data covers 40B keywords worldwide, and we analyze over 2 terra bytes (TB) of data every day. We've narrowed down alllll that data to the most searched keywords by annual search volume and trending keywords for June 2022 (by percent increase MoM). https://t.co/T5yl16XwJd
Inside baseball... whispers about Substack allegedly mistreating an editor...
Substack’s promise to be different than a newsroom is getting messy
Writers worry about what else could be on the chopping block.
www.theverge.com
#AI Tech Let Deceased Woman Talk to Mourners at Her Funeral
AI Tech Let Deceased Woman Talk to Mourners at Her Funeral
We all live on.
petapixel.com
Companion art for today’s SWMS deep-dive on @cheddar news: You can watch while pumping gas, rain or shine.
FRIDGE NOTES
Unholy PR Practice?
August 17, 2022
On LinkedIn and in an email sent here, we’re hearing that some PR people might be writing both the Qs and the As in Q&As, and busy, lazy targets are publishing them under their byline. Unconfirmed… but sheesh.
SWMS renewals
August 8, 2022
We thank Groshelle PR, LaunchSquad, Mockingbird Communications, Praytell, Songue PR, TNS Media Communications and Wildflowers PR for renewing with us, and welcome RedIron PR, Alight PR and AlertMedia to the SWMS family.