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Tom Krazit Launches ‘Runtime’

“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.

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Darkness On The Edge of Tech

We’ve decided to go ahead and publish selected slides from a presentation we made to a subscriber several weeks ago. We hesitated because some of the slides leaned toward “preachy”; subscribers typically like it when SWMS stays in its lane, delivering cheat sheets and tech media analysis.

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Here’s A Hack for Spotting Cybersecurity Trends

What’s trending in cybersecurity? It’s a good time to know, with the 32nd annual RSA Conference just around the corner. According to newly revamped TechNews, in terms of volume, whats’s trending is the same old damn thing: cyberattacks described in multiple, similar terms.

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‘Fellows’ and ‘Interns’ Make Great Targets

Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.

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FRIDGE NOTES

NYT Competitor Shellacked… by NYT

A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.

SWMS Turns 25 Today

SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.

Open Stats for SWMS 5/9 Emailer

In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.

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