Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs
June 8, 2025
12:03 pm
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
>> Strategies & Pitch Opps
A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO
January 31, 2025
7:05 am
So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
The Atlantic: Deconstructed Through AI and Ready to Pitch
January 10, 2025
8:42 am
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
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On ‘SWMS 2025’… and Thank You
December 18, 2024
3:38 pm
Perhaps 2024 was a challenging year for you. It certainly was at SWMS. In any case, the promise of a new year awaits, and here
Ron Miller’s Next Act: Boldstart Ventures
December 5, 2024
8:41 am
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Gen AI Sizes Up Fortune’s Allie Garfinkle
November 12, 2024
9:14 am
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Marker Collective Bets on Software
November 11, 2024
5:05 am
SWMS tends not to cover the business initiatives of its subscribers, but the Marker Collective has embarked on something revealing. The parent org of Archetype,
SDxCentral Blends AI, Freelancers To Create a New Kind of Publication
November 6, 2024
2:49 am
SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
SWMS Analysis: John Edwards, Informationweek
November 5, 2024
9:39 am
A veteran tech edit freelancer one told SWMS that freelancers are entrepreneurs like any other. Time is money. Profit beats all. Few PR pros pitch with this in mind — but they won’t be able to break through with John Edwards unless they do.
YOUR ACCOUNT
FRIDGE NOTES
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Check Out the LinkedIn Profile of TechCrunch’s Publisher
June 22, 2025
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.