Analysis: The Challenge of 2023
November 28, 2022
10:47 am
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>> Strategies & Pitch Opps
Tom Krazit, Kate Kaye Share What Works
November 28, 2022
6:09 am
When between jobs, otherwise inaccessible tech editors have the time to explain how they view their own work. When they do, tech PR must take note.
Protocol Shuts Down
November 15, 2022
1:13 pm
Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.
Cheat Sheet Lite: Technology Events
November 3, 2022
9:20 am
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Box CEO Aaron Levie’s Deleted Tweet
October 27, 2022
9:01 am
PR pros often want executives to be visible on Twitter, which so many journalists glean for insights. There are risks to this — strangely enough, posed by Twitter software itself, as well as Google.
Analysis: Semafor’s Tech Edit Ally
October 20, 2022
8:28 am
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Analysis: Emerging Tech Brew
October 6, 2022
8:42 am
One can see Morning Brew’s overall ambitions in one of its most interesting franchises, Emerging Tech Brew. It has published deep-dives on smart cities, digital health and “the web of the future,” and tutorial “guides” on AI, autonomous vehicles, drones, the cloud and virtual fitting rooms.
SWMS Notes on Broadcast Pitching
October 5, 2022
4:58 pm
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Analysis: IT Brew
October 5, 2022
12:59 pm
Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.
Deep-Dive: Morning Brew
October 3, 2022
4:16 pm
Today’s Morning Brew is a bigger publisher than most publishers. Partially owned by Insider and in turn by Axel Springer, Morning Brew now employs more than 300 — five-fold growth since 2020 — and this year is on pace for more than $70M in revenue.
YOUR ACCOUNT
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FRIDGE NOTES
Journo Praises PR Pro
December 2, 2022
Ellen Chang, freelancer for The Street, Tweets that “I am really impressed with a PR executive and the pitch she sent me. Not only did she get my beat right, she also mentioned being a fellow Boilermaker and talked about basketball season.”
SWMS Login Issues Are Resolved
December 2, 2022
We have (finally) resolved the technical issues that prompted SWMS subscribers to log in when they were already logged in. Apologies for the difficulty.
Paul La Monica Laid Off from CNN
December 2, 2022
From Twitter:
Personal news! I’m part of the @CNN layoffs. I’ll keep working until early March. After that? A much needed break to recharge after 21+ years! I feel awful for my amazing colleagues who are losing their jobs. But don’t cry for me. I’ll be fine. Now it’s time to get back to work!
Open Stats for Nov. 30 SWMS emailer
December 1, 2022
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
A16Z’s ‘Future’ Shutting Down
December 1, 2022
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
Rachel Metz Laid Off from CNN
December 1, 2022
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
“i was laid off from CNN today (and i’m not the only one). i’m devastated; i loved my job. i was CNN’s only AI reporter, and the *last remaining* CNN Digital reporter in the San Francisco Bay Area. i’m taking a beat to breathe, but i’ll be looking for a new reporting job ASAP.”