How is CES being covered this year? The situation is still “clear as mud,” as our August head line stated. We’ve begun hearing from some of the players you care about most, and they will be there in person — just not at pre-Covid scale, and with more than a little trepidation.
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
One year ago we fielded eight predictions for 2021. How did we do? Not great, honestly. Let’s look at each.
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
DigitalCxO is the latest site from Techstrong Group, publishers of Devops.com, Security Boulevard, Container Journal and other deep B2B titles. Launched this week, Digital CxO is overseen by Techstrong CEO Alan Shimel and directed day to day by chief content officer Mike Vizard, longtime B2B freelancer and former top editor at InfoWorld, PC Week and CRN.
I’m finding that a surprising number of vendors have removed or hidden the “media contact” links on their sites. They’ve been replaced by lead-snagging “bots” asking if I’d like a demo or what “digital transformation” challenges I’m facing, and generic “Contact Us” pages that may or may not lead to someone who can respond to a media request.
You need to login to view this content. Please Login. Not a Member? Join Us
If you know of female CMOs seeking professional development with a twist, point them toward the Empowered CMO Network. Founded in 2017, the Empowered CMO Network has 950 members and counting — almost exclusively based in the US.
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, digital assets, decentralized finance and social platforms.” — CNBC, Oct. 13
Does TechTarget accept contributed content? The one-word answer is yes — but it’s a bit more complicated than that.
YOUR ACCOUNT
I’m super excited to share that I’ll be joining NBC News in January as deputy technology editor. I’ll be joined by @kattenbarge who will continue to work on her impressive and necessary reporting on the creator space and social media platforms. 🦚
Yesterday was my last day at Insider. I’m beyond thrilled to announce I’m now joining @NBCNews as a tech and culture reporter! I’ll continue to cover online creators alongside one of the best teams in the biz.
Hey I’m a staff writer @wired! I’ll be covering labor, the workplace, and the future of both.
Some exciting news: This is my last week at @Nature. I'll be starting a new job soon at @WSJ covering climate and the earth sciences
Is this the future of contributed content? YFS Magazine (covers ad tech) will accept your post, but if you pay them $99, you can "skip the line" and get "approval within 48 hrs, home page placement for 72 hours... and two 'do-follow links' instead of one."
Write For Us
Publish guest posts to establish industry credibility, contribute to influential small business conversations, and build your brand.
yfsmagazine.com
FRIDGE NOTES
Thank you Archetype, AxiCom, DBT Communications, fama PR, Hill+Knowlton Strategies and Look Left Marketing for renewing your SWMS subscription — we also welcome Coupa as our newest subscriber!
In our Nov. 30 emailer we stated that Mike Vizard had quit writing in order to oversee Digital CXO. Mike continues to write for Techstrong titles Devops.com and Container Journal, but did quit freelancing for VentureBeat and all other non-Techstrong titles.
;