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Deep-Dive: WSJ CIO Journal

We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.

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Deep-Dive: Tim Keary, VentureBeat

After becoming a VentureBeat freelancer last month, Tim Keary wrote 41 stories in 42 days. With rare exception, the articles focused either on a product announcement or a funding round. Dozens of companies saw their news covered thoroughly — in a context useful to buyers.

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Q&A: Bruce Rogers, Forbes senior contributor

A former VP and chief insights officer at Forbes, Bruce Rogers continues to serve his alma mater as a senior contributor. He says he receives ten pitches a day. Before you add the 11th, give yourself an advantage and enjoy this Q&A…

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Q&A: Steve Lohr, NYT

If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.

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YOUR ACCOUNT

Our data covers 40B keywords worldwide, and we analyze over 2 terra bytes (TB) of data every day. We've narrowed down alllll that data to the most searched keywords by annual search volume and trending keywords for June 2022 (by percent increase MoM). https://t.co/T5yl16XwJd

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FRIDGE NOTES

Unholy PR Practice?

On LinkedIn and in an email sent here, we’re hearing that some PR people might be writing both the Qs and the As in Q&As, and busy, lazy targets are publishing them under their byline. Unconfirmed… but sheesh.

SWMS renewals

We thank Groshelle PR, LaunchSquad, Mockingbird Communications, Praytell, Songue PR, TNS Media Communications and Wildflowers PR for renewing with us, and welcome RedIron PR, Alight PR and AlertMedia to the SWMS family.

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