Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
We found eight sustainability podcasts still going in 2023. We found even more that hadn’t been updated in a. year or more. Our cheat sheet ran the gamut from global consulting firms to a Mom in Massachusetts.
Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.
Google exited the market recently but there are still plenty of players selling cloud technology optimized for gamers. Here’s a list of 12 targets who know a thing or two about cloud gaming.
“Supply chain” remains an ambiguous term, as it was when last we examined targets back in 2021. Covid isn’t backing up the ports anymore, so there’s no coverage glut there. But supply chain is just as much a devops term these days…
This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.
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This is the third installment of the SWMS-Semrush Top 15 Index. This month we list and analyze the top 15 most popular articles in Axios, TechCrunch, The Verge, VentureBeat and Wired during January 2023.
YOUR ACCOUNT
FRIDGE NOTES
Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).
Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”
So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.
Sean Michael Kerner now writes for SdXCentral… watch for his copy soon.
Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.
Folks are losing their minds. It’ll come back but it won’t be free, that’s for sure.
The Verge’s Mia Sato delivers a scoop on layoffs at CNET (perhaps 10% of staff) and Connie Guglielmo‘s move from EIC to editor-at-large and senior VP of AI content strategy. (Coincidentally, Digiday today ran this story on the rise of the “chief AI officer” — sub required.)
CNET is owned by Red Ventures, which calls itself a media company, but it’s more like a shell company owned by multiple private-equity firms. CNET and ZDNet editors never unionized, which now they probably regret.
