This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
Here’s a cheat sheet on a niche within a niche — smart lighting. (Be sure to check out our updated smart home cheat sheet as well.) We came up with 15 names, mostly trades.
A subscriber recently asked us to search for publications tailored to COOs; another asked about CHRO pubs.
You need to login to view this content. Please Login. Not a Member? Join Us
This is better put as a list of events for entrepreneurs, some of whom want venture capital while others prefer to bootstrap.
If you’re looking for NY-based reporters who cover retail and commerce, this cheat sheet is for you. About 50-50 deep trades and Tier 1-ish.
Who covers the trend of “hospital-at-home,” both from a provider POV and a payer POV? We came up with 15 names. We’ll see coverage of home healthcare intensify as hospitals and insurance companies both try to serve patients while cutting costs.
This list of 15 top targets cover Amazon as a company. We left out the stock price reporters, the ecommerce pros and the other specialists. These are the reporters who watch Amazon’s challenges, in labor, regulation and overcoming the entropy affecting all of FAANG.
Here are 14 reporters known to cover quarterly results from more than one “beat” company. We noticed that Fortune, Forbes and Insider tend not to cover quarterly results as straight news; instead, they tend to come up with second-day trend pieces off that earnings news.
Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
YOUR ACCOUNT
FRIDGE NOTES
Ellen Chang, freelancer for The Street, Tweets that “I am really impressed with a PR executive and the pitch she sent me. Not only did she get my beat right, she also mentioned being a fellow Boilermaker and talked about basketball season.”
We have (finally) resolved the technical issues that prompted SWMS subscribers to log in when they were already logged in. Apologies for the difficulty.
From Twitter:
Personal news! I’m part of the @CNN layoffs. I’ll keep working until early March. After that? A much needed break to recharge after 21+ years! I feel awful for my amazing colleagues who are losing their jobs. But don’t cry for me. I’ll be fine. Now it’s time to get back to work!
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
