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    April 16, 2024

    Dossier: Ken Yeung, VentureBeat

    Ken Yeung has returned to VentureBeat to cover AI as a contributing writer and editor. Tech PR veterans may remember Ken as a VB staff
    March 19, 2024

    SWMS Q & A: Jared Council, Journalist

    Jared Council is one of a kind. Yes, he covered AI for the WSJ, which is sort of a conventional thing for a good reporter
    March 4, 2024

    Dossier: Dylan Sloan, Fortune

    Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run
    January 18, 2024

    Cheat Sheet: AI Awards Lists

    Here's a cheat sheet on AI awards. It's a mix of emerging companies, cool tools and extraordinary individuals that set examples for everyone else.
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    >> STRATEGIES

     
    April 12, 2024

    FT Expands Coverage of Tech and VC

    For most tech PR pros, the Financial Times isn't top-of-mind. That may change. Last month the FT expanded its San Francisco-based bureau to "deepen its coverage of technology companies, venture capital
    March 23, 2024

    Deep Dive Part 1: When Gen AI Writes The Pitch

    Just for fun, try creating the story pitch after the story is written. We did that this week, using generative AI. We pasted an already-published story into each of three GenAI
    March 23, 2024

    Deep Dive Part 2: Your New Job? VP of Pitch Analytics

    It's 2026. You've got a new job, earning $250K a year as "VP, Pitch Analytics." You've got a modest budget to retain freelance tech reporters. You manage an intern.
    March 23, 2024

    Deep Dive Part 3: Gen AI Critiques A Contributed Post

    March 4, 2024

    SWMS Update: Silverlinings

    February 27, 2024

    Fortune Enters The CIO Game

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    April 23, 2024

    Cheat Sheet: Network Infrastructure Targets

    Here are 15 top reporters expert in the field of network infrastructure. Many are the usual suspects. The audience sizes are small, relative to other tech segments.
    April 22, 2024

    Updated Cheat Sheet: Reporters Who Cover Product News

    By subscriber request, here’s a fresh look at B2B reporters who cover product announcements — 82 in all. “Products” also can mean services — in short, it’s the news in
    April 15, 2024

    Here’s Who Has The Most Loyal Readers In Tier 1

    Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of
    April 11, 2024

    Updated Cheat Sheet: Identity & Access Management

    April 10, 2024

    Updated Cheat Sheet: Reporters Who Cover Cybersecurity Surveys

    April 8, 2024

    Updated Cheat Sheet: Cybersecurity Podcasts

    April 6, 2024

    Cheat Sheet: Prolific Cybersecurity Reporters

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    FRIDGE NOTES

    Sherwood.News Is Out

    April 16, 2024

    Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.

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