Tech Media Insight Since 1998

If you can name somebody other than Eric Savitz that has more than three decades of experience in across, edit, PR, and corporate content, let us know.

December 23, 2025

Q&A: Loren Feldman, EIC, 21 Hats

Nobody has more experience understanding small business than Loren Feldman. More than two decades ago, he started at Inc., moved on to the New York Times, and then Forbes.

September 30, 2025

Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year

September 2, 2025

Bloomberg TV’s Star Producers

You're not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.

>> STRATEGIES

October 11, 2025

AI Fraud Stands to Threaten PR Budgets

Should tech PR pros fret about integrity of the free web? Should they worry about fake sites and fake authors that can fool the likes of Wired and Business Insider?

September 1, 2025

Coming Soon: The Latest SWMS Web Site

Look for a new SWMS web site in the coming weeks. It will emphasize the standard content components: interviews, analyses and deep-dives... and lots of cheat sheets.

July 28, 2025

Fast Company’s ‘Ask the Experts’

You need to be logged in to view this content. Please Log In. Not a Member? Join Us

July 25, 2025

Understanding Fortune Intelligence (Updated)

July 19, 2025

A Brief Note on A/B Testing…

July 12, 2025

HBR, The Information “Go Software”

>> MORE STRATEGIES

>> RESEARCH

November 24, 2025

Cheat Sheet Lite: MarTech/CX Newsletters

Here are 14 paths for you if you seek newsletters that are updated frequently in martech and consumer experience, or CX. Let's call this a "cheat sheet lite" because there is no author information here. That said, these links will save you time.

November 9, 2025

Cheat Sheet: DC-Based Financial Regulation Targets

You need to be logged in to view this content. Please Log In. Not a Member? Join Us

September 24, 2025

Cheat Sheet: Leadership Podcasts (Updated)

You need to be logged in to view this content. Please Log In. Not a Member? Join Us

September 17, 2025

Freshly Updated Contributed Content Gatekeepers Cheat Sheet

>> MORE RESEARCH

YOUR ACCOUNT

FRIDGE NOTES

Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…

January 3, 2026

… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”

Tekpon Buys The Next Web from The FT

January 3, 2026

From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.

Right-Wing Podcasts: Dare You Pitch Them?

November 24, 2025

The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.

GEO and AEO: Be Careful of What You Promise the Clients

November 19, 2025

Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.

AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?

November 18, 2025

In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.

Nieman Labs 2026 Predictions for B2B Media

November 11, 2025

Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.