Tech Media Insight Since 1998

Fast Company EIC Brendan Vaughan had a busy week this week, chairing the publication's tenth annual Innovation Festival. On Sept. 11 Brendan made time for

September 8, 2024

SWMS Q&A: Jon Fortt, CNBC

No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon

August 19, 2024

Q&A: Jim Aley, Deputy Editor, Bloomberg Businessweek

Think back to what you were doing in 1992. Jim Aley was writing features for Fortune. Eight years later he was editing them for Business

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January 10, 2025

The Atlantic: Deconstructed Through AI and Ready to Pitch

Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the

December 19, 2024

Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.

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December 18, 2024

On ‘SWMS 2025’… and Thank You

Perhaps 2024 was a challenging year for you. It certainly was at SWMS. In any case, the promise of a new year awaits, and here is some news about it. SWMS

December 5, 2024

Ron Miller’s Next Act: Boldstart Ventures

November 12, 2024

Gen AI Sizes Up Fortune’s Allie Garfinkle

November 11, 2024

Marker Collective Bets on Software

Cheat Sheet: Boston-based Cloud Targets

At a subscriber’s request, here’s a cheat sheet with ten cloud targets based in Boston. Three of the ten, predictably, work at TechTarget. It’s a sign of the times that

January 9, 2025

Cheat Sheet: DC-based Cybersecurity Targets

This revision of a June 2023 cheat sheet doubles the number of cybersecurity targets based in the Washington, DC area — from 13 to 26. You’ll find multiple reporters from

December 18, 2024

Cheat Sheet: Targets Who Cover AI-Powered Search

Back in the late 1980s, Computerworld employed an Internet reporter. That’s right — one reporter to cover every aspect of the Internet. That’s the way it became with the AI

December 9, 2024

Cheat Sheet: NYT’s San Francisco Bureau

TechCrunch Layoffs

January 15, 2025

Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.

‘Bloomberg Tech’ Now Open for Registration

January 6, 2025

Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.

Congress to Investigate the Omnicom-IPG Deal

December 20, 2024

Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.

SWMS Predictions for 2025

December 10, 2024

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

December 10, 2024

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

November 22, 2024

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

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