Tech Media Insight Since 1998

You may know John Kell as the author of Fortune's weekly newsletter, CIO Intelligence. You'd be right, but John's work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.

September 19, 2024

SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company

Fast Company EIC Brendan Vaughan had a busy week this week, chairing the publication's tenth annual Innovation Festival. On Sept. 11 Brendan made time for the following SWMS Q&A, in which he discussed the role of AI in innovation...

September 8, 2024

SWMS Q&A: Jon Fortt, CNBC

No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon likes to explore the minds of responsible people -- fully responsible, for everything. That's where the lessons are.

>> STRATEGIES

June 8, 2025

Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs

In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.

January 31, 2025

A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO

So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a "profile" may come across differently in each, with different PR outcomes.

January 10, 2025

The Atlantic: Deconstructed Through AI and Ready to Pitch

Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.

December 19, 2024

Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.

December 18, 2024

On ‘SWMS 2025’… and Thank You

December 5, 2024

Ron Miller’s Next Act: Boldstart Ventures

>> MORE STRATEGIES

>> RESEARCH

June 25, 2025

Reporters Who Cover AI in Search

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June 22, 2025

Cheat Sheet: Tier 1 F2F Event Contacts (Updated)

Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.

June 3, 2025

Cheat Sheet: Reporters Who Cover Funding News

Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.

June 1, 2025

SWMS ‘Sound Thinking’: Analytics In the Newsroom

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YOUR ACCOUNT

FRIDGE NOTES

Axios Belatedly Launches A Business-of-Media Event Franchise

June 26, 2025

Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.

Now In Beta, HBR’s AI Search Engine

June 24, 2025

This is a great way to monetize the archives.

ServiceNow Throws Money at Fortune to Jumpstart AI Spending

June 24, 2025

ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.

AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.

The SiliconANGLE TechForward Awards: You Can Apply Now

June 22, 2025

Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.

Check Out the LinkedIn Profile of TechCrunch’s Publisher

June 22, 2025

The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?