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Cheat Sheet: ‘Predictions 2025’ From Substack Newsletters and Podcasts
Cheat Sheet: Predictions 2025
Cheat Sheet: Creator Targets
Cheat Sheet: Luxury Gift Guides
Cheat Sheet: Design Targets
Cheat Sheet: Design Podcasts
Cheat Sheet: Reporters Who Cover Rural Healthcare
Cheat Sheet: Chatbot Reporters
SWMS Service Resumes Today
SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company
SWMS Q&A: Jon Fortt, CNBC
Q&A: Jim Aley, Deputy Editor, Bloomberg Businessweek
Q&A: Timothy B. Lee, ‘Understanding AI’
>> STRATEGIES
Semafor: How Tomorrow’s Tier 1 Looks Today
SiliconANGLE Media Launches 27 Awards
SWMS Deep-Dive: Innovation Edit
SWMS Research: Fortune, TC, WSJ Huge Gainers on TikTok
Cheat Sheet: Food & Beverage Targets
Cheat Sheet: ‘Predictions 2025’ From Substack Newsletters and Podcasts
YOUR ACCOUNT
FRIDGE NOTES
Talk About An Awkward Interview…
Tomorrow at 1:05p PDT, Perplexity CEO Aravind Srinivas will be interviewed by WSJ reporter Deepa Seetharaman as part of this year’s WSJ Tech Live event. It might be awkward, because on Monday, WSJ parent News Corp. sued Perplexity for appropriating News Corp. content. Deepa stands to land the interview of the year if Aravind shows up. His lawyers will probably advise him not to.
Update 10/24: Aravind did show and acquitted himself well in every sense of the term. The Hollywood Reporter has the story.
The Atlantic Goes Monthly Again in Print
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”
‘Hyperbolic’ Press Releases
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch Redesigns
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Wired To Launch Awards Program
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s AI-based Paywall Increased Conversions by 75 Percent
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).