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Cheat Sheet: DC-Based Financial Regulation Targets
Cheat Sheet: Leadership Podcasts (Updated)
Cheat Sheet: Podcasts for Startups (Updated)
Cheat Sheet: Tier 1 F2F Event Contacts (Updated)
Freshly Updated Contributed Content Gatekeepers Cheat Sheet
Fast Company’s ‘Ask the Experts’
Cheat Sheet: Non-Traditional Targets for Future of Work
A Brief Note on A/B Testing…
Q&A: Loren Feldman, EIC, 21 Hats
Q&A: Ben Wodecki, SDxCentral
Bloomberg TV’s Star Producers
Cheat Sheet: Construction Targets
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AI Fraud Stands to Threaten PR Budgets
Coming Soon: The Latest SWMS Web Site
Fast Company’s ‘Ask the Experts’
Cheat Sheet Lite: MarTech/CX Newsletters
Cheat Sheet: DC-Based Financial Regulation Targets
Cheat Sheet: Leadership Podcasts (Updated)
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.