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Cheat Sheet: DC-Based Financial Regulation Targets
Cheat Sheet: Leadership Podcasts (Updated)
Cheat Sheet: Podcasts for Startups (Updated)
Cheat Sheet: Tier 1 F2F Event Contacts (Updated)
Freshly Updated Contributed Content Gatekeepers Cheat Sheet
Fast Company’s ‘Ask the Experts’
Cheat Sheet: Non-Traditional Targets for Future of Work
A Brief Note on A/B Testing…
Q&A: Ben Wodecki, SDxCentral
Bloomberg TV’s Star Producers
Cheat Sheet: Construction Targets
Matt Ashare, CIO Dive
>> STRATEGIES
AI Fraud Stands to Threaten PR Budgets
Coming Soon: The Latest SWMS Web Site
Fast Company’s ‘Ask the Experts’
Cheat Sheet: DC-Based Financial Regulation Targets
Cheat Sheet: Leadership Podcasts (Updated)
Cheat Sheet: Podcasts for Startups (Updated)
YOUR ACCOUNT
FRIDGE NOTES
Nieman Labs 2026 Predictions for B2B Media
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
BI, Wired Tricked By AI Freelance ‘Author’
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.

