>> THE LATEST
Cheat Sheet: Tier 2 Opportunities in AI
Cheat Sheet: DC-Based Fintech Reporters
Updated Cheat Sheet: CEO Profiles
Cheat Sheet: Boston-based Cloud Targets
On ‘SWMS 2025’… and Thank You
Marker Collective Bets on Software
Cheat Sheet: Leadership Podcasts
Cheat Sheet: ‘Predictions 2025’ From Substack Newsletters and Podcasts
Cheat Sheet: Predictions 2025
SWMS Q&A: John Kell, Freelance Writer for Fortune, Fast Company, Business Insider
SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company
SWMS Q&A: Jon Fortt, CNBC
Q&A: Jim Aley, Deputy Editor, Bloomberg Businessweek
>> STRATEGIES
A Profile Isn’t Just a Profile: Inside Fortune’s Portrayal of Nike’s New CEO
The Atlantic: Deconstructed Through AI and Ready to Pitch
Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
Cheat Sheet: Customer Success Podcasts
Cheat Sheet: Tier 2 Opportunities in AI
SWMS ‘Sound Thinking’: Analytics In the Newsroom
YOUR ACCOUNT
FRIDGE NOTES
The Media Business Underperforms Other Industries, Badly
This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, “the media” is barely breakeven, here and around the world. AI search may prove devastating.
WSJ Launches CEO Brief Newsletter
The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray runs the institute and is the nominal editor of CEO Brief — and promises to read every bit of reader mail — though he has delegated the writing of the newsletter to subordinates in the early going.
Lydia Dishman Joins Method Communications
Fast Company’s Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
Next Out the Door: Forbes’s Alex Konrad
“I’m leaving to build something new,” Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It’s time he gets to keep the money.
IDG/Foundry: From One Private Equity Owner to Another
Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership change will affect IDG’s venerable IT titles, but it’s unlikely their budgets will go up.
Key Editorial Union Stands Up To AI
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union — Writers Guild of America, East — represents Fast Company, Wired and many other prominent titles. The union won agreement that publications “will not lay off current staff employees due to the use of generative AI,” and also that “advance notice [must be given] if the company plans to make the use of generative AI systems a requirement of [editors’] jobs.”