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YouTube’s App Influencers

[SWMS contributor Rhiannon Pacheco writes:] While there are thousands of consumer tech-focused TV shows, print media outlets, podcasts and influencers, they tend to primarily focus on physical gadgets. Getting media coverage for apps can be challenging.

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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