We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.
Bradley Davis left the New York Post to become director of business news at Insider. There he will oversee reporters who cover breaking news for
All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be
Red Ventures isn’t selling ZDNet anytime soon. If anything, the 30-year-old franchise is growing. Look for enhanced coverage of health, education and personal finance in
Chances of pitch success are low these days if you’ve got an enterprise tech story for Bloomberg or the Wall Street Journal.
There’s a back door to landing a C-title profile in the Wall Street Journal. There’s also a catch: the executive must maintain a “personal board
The Wall Street Journal is about to ramp up The Experts, the contributed content operation affiliated with Journal Report. WSJ is open to vetting new “panelists” (contributors) in each of six areas: energy, health, leadership, retirement, small business and wealth management.
Christopher Mims isn’t your typical Tier 1 columnist. Chris reports his theses. Coming from a science background, he surrounds his opinions with lots of evidence — much of it empirical. Given the challenges associated with pitching someone like Chris, it might be best to think of him as a proxy for all of “Tier 1.”
The following is an analysis of nine recent pieces by WSJ technology columnist Chris Mims, comprising headline and deck and experts quoted.
YOUR ACCOUNT
Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho
I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox
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Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...
Now posted to SWMS: "The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists" [SWMS sub required.]
The Other Reason to Apply for Fast Company's 'Most Innovative Companies' Lists
Most Innovative Companies
mediasurvey.com
FRIDGE NOTES
We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
FC is hiring a new assistant editor to oversee contributed content.
