Six SWMS Predictions for 2022
November 30, 2021
6:13 am
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
>> VR
Cheat Sheet: AR/VR reporters
February 19, 2019
1:27 pm
Here’s a cheat sheet on 20 reporters who cover AR, VR and the adjuncts MR and XR. It’s surprising how many Tier 1s are in the game, but our list is mostly gadget- and consumer-specific. There’s a few marketing titles in there too.
YOUR ACCOUNT
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More proof that headline writers pay attention to the analytics...
Substack lays off 13 employees, roughly 14% of company
Substack lays off 13 employees, roughly 14% of company
The subscription-newsletter platform aims to reach profitability without raising more funds.
www.axios.com
today i got a PR email claiming a company raised a $260m seed round. it is $5m equity and $255m debt. are the tech bros ok?
FRIDGE NOTES
Doomclicking? Or Just a Generous Headline?
June 29, 2022
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
On Sponsoring Protocol
June 23, 2022
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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May 17, 2022
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