Cheat Sheet: Trades and Tier 1 in a Nutshell
This is a bit of an experiment — a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this — especially you vets — but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier.