Unlike most reporters you’ll meet, TechCrunch freelancer Amanda Silberling is no introvert. She truly wants you to understand what she does and why.
In June, Ruth Reader begins her seventh year as a Fast Company health tech reporter. Based on our analysis of her 2022 work, Ruth already has what it takes to be a successful analyst or investor. At heart, we suspect she is a storyteller.
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
Axios Pro officially launched last week. It comprises three verticals focused on “PE, VC and M&A” news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.
As TechCrunch is to funding news and hot startups, Protocol is to enterprise computing. Last year you couldn’t say that, especially after go-to reporter Joe Williams departed for Bloomberg. This year you totally can. Protocol recently hired three enterprise reporters and seeks two more.
Supply chain editorial will continue long past the December holiday season. Bloomberg and the Financial Times each have run more than 50 articles about the supply chain in December alone — and few had to do with holiday shopping. Can you get in on some of that action?
After more than ten successful years at ZDNet and Fortune, Andrew Nusca is wrapping up his first successful year at Morning Brew, the newsletter publisher co-owned by Insider Inc. As executive editor, Andrew oversees the daily Morning Brew flagship newsletter, the one with more than three million daily readers.
Nominations are now open for Datanami’s People to Watch 2022 list. Managing editor Alex Woodie will oversee candidate selection and says now is the time — he’s open to your suggestions. Focused on all-stars in the world of big data, the 7th annual list will debut early next year.
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
Karen Walker is a consummate management consultant who contributes to Forbes and Fast Company. She thinks differently than journalists do, as you’ll see in this revealing Q & A, conducted Oct. 25.
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Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
