Time again for our semi-annual look at CEO profiles. Who writes them? How do they showcase the big boss as the strong and wise executive worth reading about?
Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
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All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
Here’s a list of 34 business and tech podcasts, most of which seek C-title executives to interview. We will add to this list regularly, so don’t hesitate to tip us on those we might have missed.
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, digital assets, decentralized finance and social platforms.” — CNBC, Oct. 13
YOUR ACCOUNT
Personal news: Today is my last day at Modern Healthcare. It's been such a good run - I learned so much and worked with truly fantastic people. I'm very grateful.
Starting Oct 11, I'm going to @Axios, where I'll continue covering health policy! Much more to come soon 👀
A neighbor with a son in elementary school says that the son's school cafeteria no longer serves meatballs. They are not called that anymore. They are called "meat rounds."
Substack acquires Yem amid broader subscription marketing push
Substack acquires Yem amid broader subscription marketing push
The deal builds on Substack's efforts to provide its writers with tools to organically grow their audiences.
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FRIDGE NOTES
We thank Access PR, Alloy Marketing, Engage PR, Kickstand Communications, Strange Brew Strategies and Tanis Communications for renewing their SWMS subscription. We also welcome Gradient Ventures as a new subscriber.
This one has been around for a while — have you pitched Adventures in DevOps yet?
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
