So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Think back to what you were doing in 1992. Jim Aley was writing features for Fortune. Eight years later he was editing them for Business 2.0. In 2024 he edits them still, serving as deputy editor for the recently relaunched Bloomberg Businessweek.
Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb.
From June 2023 through June 2024, Axios increased its readership by 47.5 percent, from 22.5M monthly visitors to 31.1M on a trailing 12-month basis. How does Axios do it? Smart management, smart verticals, smart brevity.
It’s been true for years: Tier 1 loves to craft “can they do it?” stories. Some PR pros avoid pitching “can they do it” stories because “what if they can’t?” Why encourage a reporter to think that the company might come up short?
Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.
What exactly is Tier 1 publishing on TikTok, and is it pitchable? So few PR pros know because when they do find themselves on TikTok, they are probably not visiting, say, The Economist.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
Here’s a list of eight reporters who cover Africa — general news and business news — for top-tier publications. Included is SimilarWeb traffic data as of June 2021.
YOUR ACCOUNT
FRIDGE NOTES
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.
