Cheat Sheet ‘Lite’: Tier 1 Paid Councils
February 7, 2023
5:22 am
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>> Tier 1
Introducing the SWMS-Semrush Top 15 Index
November 30, 2022
5:35 am
This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
Cheat Sheet: CEO Profiles in Tier 1 Publications
September 13, 2022
11:45 am
Time again for our semi-annual look at CEO profiles. Who writes them? How do they showcase the big boss as the strong and wise executive worth reading about?
Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles
June 16, 2022
7:34 am
Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.
Cheat Sheet: ‘Banking & Payments Meet Crypto’ (Tier 1)
May 3, 2022
5:08 pm
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
Cheat Sheet: Tier 1 Targets Who Cover the Metaverse
April 25, 2022
11:08 am
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Deep-Dive: Melissa Korn, WSJ
March 7, 2022
8:51 am
All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
Toolkit: How Do You Get Tier 1 Coverage for Private Companies?
February 17, 2022
9:46 am
How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
The Magnets, Manufacturers and Messengers of Tier 1
December 6, 2021
10:38 am
When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
Six SWMS Predictions for 2022
November 30, 2021
6:13 am
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
YOUR ACCOUNT
FRIDGE NOTES
Penske Media Buys 20% of Vox Media
February 7, 2023
So 1/5 of The Verge and 1/5 of Vox, and the other titles, now belong to the publisher of Rolling Stone and Women’s Wear Daily. Interesting deal and a nice scoop from the NYT.
The Verge: ‘CNET Pushed Reporters to Be More Favorable to Advertisers, Staffers Say’
February 3, 2023
CNET insiders are leaking, helping Mia Sato deliver this powerful story, which alleges that CNET buckles to advertisers, and also, that editors knew about the unreliable AI-written copy, but owner Red Ventures made them use it anyway.
CNET and Owner Red Ventures Have a Mess on Their Hands
February 2, 2023
The latest from Futurism: ‘Leaked Messages Show How CNET’s Parent Company Really Sees AI-Generated Content…
They’re happy to spoonfeed you unlabeled AI garbage — but they’re terrified Google will take notice.’
Bloomberg TV to Launch ‘Bloomberg Originals,’ Moves QuickTake to Social
February 2, 2023
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Good Pitching Advice from Axios
February 2, 2023
Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”
ChatGPT Tells Accounting Today ‘Don’t Worry’
February 1, 2023
AI won’t replace accountants, says ChatGPT, as published in Accounting Today.
Fortune Extends ‘Brainstorm Tech’
February 1, 2023
Fortune this week announced Fortune’s Founders Forum, an extension of Fortune’s Brainstorm Tech franchise. Former Fortune reporter Polina Marinova Pompliano will co-moderate the first Founders Forum event in July, along with Michal Lev-Ram. Fortune Founders Forum will be co-located with Brainstorm Tech. Here is the press release.