The SWMS-Semrush Top 15 Index: Surprises Galore
June 1, 2023
5:50 am
Publications do have positions in the marketplace, but they often stray from them, pleasing readers in the process.
>> Tier 1
Tier 1 Audience Stats From Similarweb
March 8, 2023
8:15 am
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The SWMS-Semrush Top 15 Index: Most Widely-Read Articles Jan. 2023
March 8, 2023
4:25 am
This is the third installment of the SWMS-Semrush Top 15 Index. This month we list and analyze the top 15 most popular articles in Axios, TechCrunch, The Verge, VentureBeat and Wired during January 2023.
Cheat Sheet ‘Lite’: Tier 1 Paid Councils
February 7, 2023
5:22 am
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Introducing the SWMS-Semrush Top 15 Index
November 30, 2022
5:35 am
This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
Cheat Sheet: CEO Profiles in Tier 1 Publications
September 13, 2022
11:45 am
Time again for our semi-annual look at CEO profiles. Who writes them? How do they showcase the big boss as the strong and wise executive worth reading about?
Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles
June 16, 2022
7:34 am
Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.
Cheat Sheet: ‘Banking & Payments Meet Crypto’ (Tier 1)
May 3, 2022
5:08 pm
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
Cheat Sheet: Tier 1 Targets Who Cover the Metaverse
April 25, 2022
11:08 am
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Deep-Dive: Melissa Korn, WSJ
March 7, 2022
8:51 am
All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
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FRIDGE NOTES
New Formats for SWMS Cheat Sheets
June 8, 2023
One of the reasons for our upcoming partial hiatus is to explore all the different ways we can bring you additional value. Here’s how future cheat sheets might look — with art and a sidebar.
CNET Rethinks AI — Again
June 8, 2023
Finally, Red Ventures understands that AI is a tool for use by editors, not the shortcut to obscene profit. The Verge’s Mia Sato has the latest.
Insider Goes on Strike…
June 3, 2023
… over healthcare benefits. The shop has always been a high-stress place to work. We’ll see who gives in first. The Wrap broke the news.
NYT Competitor Shellacked… by NYT
May 22, 2023
A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.
CNET Is Unionizing
May 17, 2023
Mia Sato at The Verge has the story. Hollywood writers aren’t the only writers with livelihoods at stake.
SWMS Turns 25 Today
May 11, 2023
SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.
Traffic to Stack Overflow Drops; ChatGPT Is the Reason
May 11, 2023
David Carr has the story on the Similarweb blog.
Open Stats for SWMS 5/9 Emailer
May 11, 2023
In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.
Discover ‘Rest of World’
May 11, 2023
If you’re interested in a truly global picture of how tech is transforming business and society, explore Rest of World, a fascinating newsletter franchise.