Trends in Thought Leadership, Jun. 2022
June 21, 2022
2:10 pm
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Q&A: Bruce Rogers, Forbes senior contributor
April 1, 2022
2:48 pm
A former VP and chief insights officer at Forbes, Bruce Rogers continues to serve his alma mater as a senior contributor. He says he receives ten pitches a day. Before you add the 11th, give yourself an advantage and enjoy this Q&A…
Profile: Karen Walker, Forbes/Fast Company
October 27, 2021
1:54 pm
Karen Walker is a consummate management consultant who contributes to Forbes and Fast Company. She thinks differently than journalists do, as you’ll see in this revealing Q & A, conducted Oct. 25.
Deconstructed: VentureBeat Contributed Content on Mythbusting
October 3, 2021
6:02 am
You won’t see better contributed content than this piece posted last month on VentureBeat. Written by Gusto CTO and co-founder Eddie Kim, the piece is true thought leadership. It plants the flag and, even better, busts a myth.
Killer Tips from B2B Content Marketing Expert Bob Scheier
September 14, 2021
3:10 pm
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
Bob Scheier: Teaching Techie Execs to Simplify the Message
August 24, 2021
8:59 am
SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into.
Bob Scheier: Pulling Case Studies Out of Tech Vendors
August 12, 2021
9:40 am
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
YOUR ACCOUNT
FRIDGE NOTES
Publishers are Losing Visibility in Google Search Results
March 23, 2023
The publications in question are UK-based. Still, the author’s observations about Google bode ill for US publishers as well.
Biz Carson to Bloomberg
March 14, 2023
Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).
Behind the WSJ’s Attack on ‘Woke’ SVB
March 14, 2023
Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”
So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.
ICYMI: SMK at SdXCentral
March 13, 2023
Sean Michael Kerner now writes for SdXCentral… watch for his copy soon.
Morning Brew Lays Off Another 40
March 10, 2023
Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.
TweetDeck Doesn’t Work Anymore
March 6, 2023
Folks are losing their minds. It’ll come back but it won’t be free, that’s for sure.