Karen Walker is a consummate management consultant who contributes to Forbes and Fast Company. She thinks differently than journalists do, as you’ll see in this revealing Q & A, conducted Oct. 25.
You won’t see better contributed content than this piece posted last month on VentureBeat. Written by Gusto CTO and co-founder Eddie Kim, the piece is true thought leadership. It plants the flag and, even better, busts a myth.
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into.
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
YOUR ACCOUNT
Intel moving into Ohio signifies a nationalization of semiconductor capability
Exclusive: Intel Reveals Plans for Massive New Ohio Factory, Fighting the Chip Shortage Stateside
The semiconductor company has announced what will be the 'largest silicon manufacturing location on the planet' in N...
time.com
.@TorresLuzardo promoted to editor of @CIODIve: https://t.co/B3tJT35Y6T
The Verge, Quartz and now Wired won't let vendors talk to their reporters on background. Now it's "say it on the record or don't say it at all."
https://t.co/VKwaeG18dH
https://t.co/wd4DwP92xR
https://t.co/ocP3qyMwYo
Good reading here:
Quartz updated its guidance today on the conditions under which our journalists will talk to people off the record or on background. H/t to @TheVerge for recognizing/publicizing some of the confounding new practices of tech sector PR people, which necessitate a fresh look at this
Funding for digital healthcare startups is skyrocketing, says @CBinsights -- more than two-thirds of 2021 funding went to early-stage shops, which bodes well for PR agencies looking to get in, or to double down on what they've got.
State Of Digital Health 2021 Report - CB Insights Research
The digital health sector set new records in 2021 for global deals, exits, valuations, and more.
www.cbinsights.com
Axios Pro launches tomorrow. At launch it comprises three verticals focused on "PE, VC and M&A" news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.
Axios Pro
Access hyper-relevant news and analysis for your industry, along with exclusive reporting from our team of well-sourced journalists.
www.axios.com
FRIDGE NOTES
Thank you 280Blue, Consort Partners, Norwest Venture Partners and SHIFT Communications for renewing your SWMS subscription. We also welcome Corning and Roam Communications as our newest subscribers!
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