Trends in Thought Leadership, Jun. 2022
June 21, 2022
2:10 pm
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Q&A: Bruce Rogers, Forbes senior contributor
April 1, 2022
2:48 pm
A former VP and chief insights officer at Forbes, Bruce Rogers continues to serve his alma mater as a senior contributor. He says he receives ten pitches a day. Before you add the 11th, give yourself an advantage and enjoy this Q&A…
Profile: Karen Walker, Forbes/Fast Company
October 27, 2021
1:54 pm
Karen Walker is a consummate management consultant who contributes to Forbes and Fast Company. She thinks differently than journalists do, as you’ll see in this revealing Q & A, conducted Oct. 25.
Deconstructed: VentureBeat Contributed Content on Mythbusting
October 3, 2021
6:02 am
You won’t see better contributed content than this piece posted last month on VentureBeat. Written by Gusto CTO and co-founder Eddie Kim, the piece is true thought leadership. It plants the flag and, even better, busts a myth.
Killer Tips from B2B Content Marketing Expert Bob Scheier
September 14, 2021
3:10 pm
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
Bob Scheier: Teaching Techie Execs to Simplify the Message
August 24, 2021
8:59 am
SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into.
Bob Scheier: Pulling Case Studies Out of Tech Vendors
August 12, 2021
9:40 am
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
YOUR ACCOUNT
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More proof that headline writers pay attention to the analytics...
Substack lays off 13 employees, roughly 14% of company
Substack lays off 13 employees, roughly 14% of company
The subscription-newsletter platform aims to reach profitability without raising more funds.
www.axios.com
today i got a PR email claiming a company raised a $260m seed round. it is $5m equity and $255m debt. are the tech bros ok?
FRIDGE NOTES
Doomclicking? Or Just a Generous Headline?
June 29, 2022
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
On Sponsoring Protocol
June 23, 2022
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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May 17, 2022
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