Here’s a look at who’s who at The Information, the publication many like to read and few want to pitch. The Information is now insist 11th year, a clear success in an industry that hasn’t seen much of it lately.
Looks good, right? The new design organizes its news river into “the latest” and “the most popular.” Red is even less of an accent color
“You can read us first, or read them later,” says The Information in a new advertising campaign. You will not see a better way to
The Information is looking for revenue beyond paid subscriptions — they seem to be plateauing — and has hired former Morning Brew COO Matthew Resnick
Tweets Amir Efrati, executive editor of The Information: “You’d think PR professionals would know that ~not commenting~ is 1,000x better than lying to a reporter
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Venture capital reporter Natasha Mascarenhas loves to share, and people care. Perhaps you are among her 46,000 followers on Twitter. Few can post a Tweet like this and get 37 likes and almost 9,500 views.
The Information this week launched a premium subscription tier called The Information Pro, and so far is having a bumpy time of it. In published comments, five readers publicly objected to The Information moving its org chart content from the basic tier to The Information Pro.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
YOUR ACCOUNT
FRIDGE NOTES
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].
