The Economist this week fielded a reader survey that revealed where the 176-year-old publication might be headed. By contemplating the survey questions, PR pros stand to learn much about the Economist’s goals specifically, and also about Tier 1 editorial values in general.
>> The Economist
Having been around since 1843, The Economist has a finely honed instinct for survival. The newspaper’s current editorial custodians, led by EIC Zanny Minton Beddoes, lately sense disturbing shifts in politics, economics and society. These shifts, The Economist believes, bode ill — perhaps for the newspaper itself.
… including TripSavvy senior editorial director Laura Ratliff. Expect to see lots of senior talent cut from venerable consumer titles.
Here’s what you opened, in descending order: VB/ Quartz “fill out the form”; Suman Bhattacharyya Q&A; cheat sheets on AI newsletters and HR verticals; Meteor Q&A; cheat sheet on manufacturing/3D printing; SWMS contributed content cheat sheet update; SWMS-Semrush Top 15 in healthcare edit
“We recommend avoiding general and often dehumanizing “the” labels such as the poor, the mentally ill, the French, the disabled, the college-educated. Instead, use wording such as ‘people with mental illnesses.’ And use these descriptions only when clearly relevant.”
Aisha Counts and Max Cherney have landed good new jobs roughly six weeks after being laid off from Protocol. Both coincidentally are covering big tech companies. Aisha now covers Twitter and Meta for Bloomberg, and Max now works for Silicon Valley Business Journal covering Apple, Meta and Google.