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‘Extra Crunch’ is Now TechCrunch+

TechCrunch this week retired its Extra Crunch brand, ending what proved to be an interesting 31-month experiment. TC’s paid edit product is now called TechCrunch+, only slightly different in composition from its predecessor.

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TC Extra Crunch Relaunches Its EC-1 Deep-Dive Profile Series

TechCrunch Extra Crunch is about to relaunch EC-1, a series of in-depth, multi-part profiles of emerging, private tech companies. TC EC debuted EC-1 profiles in 2019, publishing five in all before Covid-19 began wreaking its havoc. TechCrunch has decided to try it again in 2021.

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Profile: Alex Wilhelm, TechCrunch

Alex Wilhelm is back at TechCrunch. Four years away have changed him. “I’m in different physical shape these days,” he says from his WFH studio in Rhode Island. “I’m a lot thinner. I don’t drink anymore. I’m a less aggressive, kinder person than I was. And I know a lot more.”

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Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.

I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)

Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI

FRIDAY PSA: PR/Marketing buzzwords 2021: If I hear one more person pitching me on something this week use "delight" or "leaning into," my head might explode. Who invents these and tells everyone to use them? What are your latest office/sales-y/bs jargon pet peeves? Go!

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