Here’s a short list of reporters who have covered cybersecurity surveys in the past 90 days. Not a lot of high-profile titles, maybe a couple. Small audiences. Bear in mind that other security reporters, absent from this list, might be moved to cover a compelling survey.
TechCrunch wants to know how TechCrunch+ subscribers like the product, so it has surveyed them. Here are the six screens from the survey, fielded last month. It’s good to see TC so solicitous.
Quartz wants to know why its readers renew, and this week launched a survey to get answers. Below is an analysis of the survey questions and what the brand is up to.
“The best surveys are ones that reveal unexpected findings or examine issues that have not yet been widely covered,” says Chain Store Age senior editor Dan Berthaiume.
If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.
Tech vendors pour countless hours and dollars into surveys and ask the comms people to publicize the findings. How do you coax busy, skeptical reporters to cover these things? As we did in 2015, we asked reporters to give one reason they’d cover vendor surveys and one reason they wouldn’t. Here’s what they said this time.
YOUR ACCOUNT
I can't believe @FastCompany and @Inc have been down for an entire week
Personal news: Today is my last day at Modern Healthcare. It's been such a good run - I learned so much and worked with truly fantastic people. I'm very grateful.
Starting Oct 11, I'm going to @Axios, where I'll continue covering health policy! Much more to come soon 👀
A neighbor with a son in elementary school says that the son's school cafeteria no longer serves meatballs. They are not called that anymore. They are called "meat rounds."
Substack acquires Yem amid broader subscription marketing push
Substack acquires Yem amid broader subscription marketing push
The deal builds on Substack's efforts to provide its writers with tools to organically grow their audiences.
www.axios.com
FRIDGE NOTES
We thank Access PR, Alloy Marketing, Engage PR, Kickstand Communications, Strange Brew Strategies and Tanis Communications for renewing their SWMS subscription. We also welcome Gradient Ventures as a new subscriber.
This one has been around for a while — have you pitched Adventures in DevOps yet?
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
