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Analysis: ‘Emerging Technologies’ is a PR Dead End

Strangely enough, amid all the innovation that surrounds us, few reporters patrol the emerging technologies beat. How can that be? After researching this long-in-coming SWMS deep-dive, we came to realize that “emerging technologies” is one of those boil-the-ocean beats that just cannot be covered in the literal sense of that word — nor should anyone try.

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Before Pitching a Narrative, Mock One Up

Most in-house PR pros crave lengthy Tier 1 narratives focused only on their company. Agencies want them focused on the lucrative client. Mock-ups can help. Why not write — at length — the story you envision? We did just that for a subscriber and here’s what we learned.

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Of the 20 most recent Forbes posts on the topic of #DEI, 12 were either paid posts or Council posts (which also are paid). Perhaps DEI is more top-of-mind with brands than with Forbes reporters and unpaid contributors.

Hello! Excited to announce that I started @politico today. I'm joining the excellent health care team as a health tech reporter. Send me your best tips 😈

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SWMS Renewals

Many thanks to Boca Communications, Ink Communications, Nectar Communications and Speakeasy Strategies for renewing their SWMS subscription. We also welcome Montner Tech PR and Wireside Communications as our newest subscribers!

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