Skip to content

>> storytelling

Analysis: ‘Emerging Technologies’ is a PR Dead End

Strangely enough, amid all the innovation that surrounds us, few reporters patrol the emerging technologies beat. How can that be? After researching this long-in-coming SWMS deep-dive, we came to realize that “emerging technologies” is one of those boil-the-ocean beats that just cannot be covered in the literal sense of that word — nor should anyone try.

Read More »

Before Pitching a Narrative, Mock One Up

Most in-house PR pros crave lengthy Tier 1 narratives focused only on their company. Agencies want them focused on the lucrative client. Mock-ups can help. Why not write — at length — the story you envision? We did just that for a subscriber and here’s what we learned.

Read More »

YOUR ACCOUNT

FRIDGE NOTES

Vendors: Don’t Forget the Contact Info

Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”

Good Pitching Advice from Axios

Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.