Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
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Similarweb Audience Data: Axios, Fortune Just Keep Growing
July 25, 2024
5:02 am
Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb.
From June 2023 through June 2024, Axios increased its readership by 47.5 percent, from 22.5M monthly visitors to 31.1M on a trailing 12-month basis. How does Axios do it? Smart management, smart verticals, smart brevity.
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BI Lets You Advertise Against Emotion
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Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
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