Protocol, Fortune Audiences Growing Faster Than the Rest
June 15, 2022
1:40 pm
Each June we study Similarweb data to see which Tier 1 brands are on the march. This year, far and away, it’s Protocol and Fortune.
>> SimilarWeb
Profile: David Carr, Similarweb
February 17, 2022
7:38 am
We usually don’t profile journalists unless you can pitch them, but we’re making an exception in the case of Similarweb senior insights manager David Carr. Veteran tech PR pros may remember David from his years at InformationWeek. These days, David’s mission is very much like yours…
Odds & Ends
January 13, 2022
11:06 am
Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be
Vital Stats in the Healthcare Trades
January 4, 2022
9:23 am
Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.
American Readers: Where are They?
October 12, 2021
6:06 am
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.
Where Have a Site’s Readers Come From… Where Do They Go?
September 23, 2021
6:31 pm
One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.
More on Tier 1 Audience Data: We’re Revising The Figures
July 22, 2021
11:16 am
Tier 1 traffic is dropping, but not as much as we reported last month. It turns out that Similarweb refined its algorithms late last year, impacting SWMS analysis published Jun. 28.
Tier 1 Audiences are Plummeting, According to SimilarWeb Data
June 28, 2021
12:06 pm
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let’s take a look at the data.
SimilarWeb Stats: BI Up, Fortune Down
July 16, 2019
3:17 pm
Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.
15 Tier 1 Titles by the Numbers
August 2, 2018
9:17 am
Here’s what fresh SimilarWeb traffic data can tell us about each of 15 Tier 1 titles coveted by the coverage-hungry. Our subscriber-only Google Doc reveals who’s on the way up and who’s on the way down.
YOUR ACCOUNT
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Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...
Now posted to SWMS: "The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists" [SWMS sub required.]
The Other Reason to Apply for Fast Company's 'Most Innovative Companies' Lists
Most Innovative Companies
mediasurvey.com
FRIDGE NOTES
SWMS renewals
September 22, 2022
We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.
‘Open’ Stats from 8/30 SWMS Emailer
September 11, 2022
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
Diana Shi Leaves Fast Company
September 11, 2022
FC is hiring a new assistant editor to oversee contributed content.