Tier 1 Audience Stats From Similarweb
March 8, 2023
8:15 am
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Protocol, Fortune Audiences Growing Faster Than the Rest
June 15, 2022
1:40 pm
Each June we study Similarweb data to see which Tier 1 brands are on the march. This year, far and away, it’s Protocol and Fortune.
Profile: David Carr, Similarweb
February 17, 2022
7:38 am
We usually don’t profile journalists unless you can pitch them, but we’re making an exception in the case of Similarweb senior insights manager David Carr. Veteran tech PR pros may remember David from his years at InformationWeek. These days, David’s mission is very much like yours…
Odds & Ends
January 13, 2022
11:06 am
Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be
Vital Stats in the Healthcare Trades
January 4, 2022
9:23 am
Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.
American Readers: Where are They?
October 12, 2021
6:06 am
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.
Where Have a Site’s Readers Come From… Where Do They Go?
September 23, 2021
6:31 pm
One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.
Tier 1 Audiences are Plummeting, According to SimilarWeb Data
June 28, 2021
12:06 pm
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let’s take a look at the data.
SimilarWeb Stats: BI Up, Fortune Down
July 16, 2019
3:17 pm
Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.
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FRIDGE NOTES
Insider Goes on Strike…
June 3, 2023
… over healthcare benefits. The shop has always been a high-stress place to work. We’ll see who gives in first. The Wrap broke the news.
NYT Competitor Shellacked… by NYT
May 22, 2023
A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.
CNET Is Unionizing
May 17, 2023
Mia Sato at The Verge has the story. Hollywood writers aren’t the only writers with livelihoods at stake.
SWMS Turns 25 Today
May 11, 2023
SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.
Traffic to Stack Overflow Drops; ChatGPT Is the Reason
May 11, 2023
David Carr has the story on the Similarweb blog.
Open Stats for SWMS 5/9 Emailer
May 11, 2023
In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.
Discover ‘Rest of World’
May 11, 2023
If you’re interested in a truly global picture of how tech is transforming business and society, explore Rest of World, a fascinating newsletter franchise.
Dark Reading Launches Global Section
May 11, 2023
The new section, DR Global, will focus on the Middle East and Africa, where build-outs are now off the chart.
More Layoffs at TheSkimm
May 4, 2023
The 11-year-old newsletter can’t find a buyer, so 22 more employees are shown the door, says Insider.