So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.
One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.
Tier 1 traffic is dropping, but not as much as we reported last month. It turns out that Similarweb refined its algorithms late last year, impacting SWMS analysis published Jun. 28.
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let’s take a look at the data.
Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.
Here’s what fresh SimilarWeb traffic data can tell us about each of 15 Tier 1 titles coveted by the coverage-hungry. Our subscriber-only Google Doc reveals who’s on the way up and who’s on the way down.
Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not.
YOUR ACCOUNT
Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.
I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)
Some career news: Friday will be my last day at Protocol. I'm proud of the work I did at Protocol and will always be a fan of the team's ambitious work.
Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI
FRIDAY PSA: PR/Marketing buzzwords 2021: If I hear one more person pitching me on something this week use "delight" or "leaning into," my head might explode. Who invents these and tells everyone to use them? What are your latest office/sales-y/bs jargon pet peeves? Go!
FRIDGE NOTES
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
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