So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.
One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.
Tier 1 traffic is dropping, but not as much as we reported last month. It turns out that Similarweb refined its algorithms late last year, impacting SWMS analysis published Jun. 28.
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let’s take a look at the data.
Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.
Here’s what fresh SimilarWeb traffic data can tell us about each of 15 Tier 1 titles coveted by the coverage-hungry. Our subscriber-only Google Doc reveals who’s on the way up and who’s on the way down.
Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not.
YOUR ACCOUNT
The Economist plans to sell its DeFi front cover as an NFT
The Economist magazine plans to sell its DeFi front cover as an NFT
The Economist has announced a plan to auction off the front cover of its September 18 edition as a non-fungible token (or NFT).
www.theblockcrypto.com
Here's everything SWMS did in Q3... it's an easy scroll. Login/pw not required for the overview.
SWMS in Review - Q3 2021
See the story
spark.adobe.com
How handy! Here's TechRepublic's list of 2022 events, many F2F, some hybrid, only a couple still virtual.
2022 tech conferences and events to add to your calendar
If you missed in-person tech events in 2020 and 2021, here's some good news: It's looking promising that in 2022...
www.techrepublic.com
FRIDGE NOTES
We’re aware of a housekeeping issue with our contributed content spreadsheet and will resolve it shortly.
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!
