GPT-4’s Search of The Live Web — Useless
June 4, 2023
1:04 pm
The biggest knock on ChatGPT is that it knows nothing after September 2021. That is no longer true, thanks to an add-on released by OpenAI last month.
>> SEO
Pitch Opp: SEO Revisions
November 10, 2021
8:19 am
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
When Submitting a Post to G2, Know Your SEO
September 10, 2019
7:30 am
G2’s contributed content guidelines are refreshingly explicit and perhaps a bit demanding — you really need to know your SEO. Still, it’s worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.
2019: Evergreen Content & SEO
December 20, 2018
4:05 pm
A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here’s how the set-up went. “Think about how much has been written about digital transformation… the many thousands of articles. Now let’s go to Google, type in ‘digital transformation’ and let’s see what ranks highest.”
Wanted: SEO-Minded AEs
December 12, 2018
5:01 pm
There aren’t too many like Kathryn Bonesteel. She has worked in PR at agencies and in-house. At other times she worked as a legislative aide in the Texas House of Representatives, and in marketing for the Dallas Cowboys. And she’s one of the sharpest pros we know when it comes to SEO and social analytics.
SWMS Analytics Insights: Editorial Engineering
January 29, 2018
8:47 pm
In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.
YOUR ACCOUNT
FRIDGE NOTES
New Formats for SWMS Cheat Sheets
June 8, 2023
One of the reasons for our upcoming partial hiatus is to explore all the different ways we can bring you additional value. Here’s how future cheat sheets might look — with art and a sidebar.
CNET Rethinks AI — Again
June 8, 2023
Finally, Red Ventures understands that AI is a tool for use by editors, not the shortcut to obscene profit. The Verge’s Mia Sato has the latest.
Insider Goes on Strike…
June 3, 2023
… over healthcare benefits. The shop has always been a high-stress place to work. We’ll see who gives in first. The Wrap broke the news.
NYT Competitor Shellacked… by NYT
May 22, 2023
A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.
CNET Is Unionizing
May 17, 2023
Mia Sato at The Verge has the story. Hollywood writers aren’t the only writers with livelihoods at stake.
SWMS Turns 25 Today
May 11, 2023
SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.
Traffic to Stack Overflow Drops; ChatGPT Is the Reason
May 11, 2023
David Carr has the story on the Similarweb blog.
Open Stats for SWMS 5/9 Emailer
May 11, 2023
In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.
Discover ‘Rest of World’
May 11, 2023
If you’re interested in a truly global picture of how tech is transforming business and society, explore Rest of World, a fascinating newsletter franchise.