Back in the late 1980s, Computerworld employed an Internet reporter. That’s right — one reporter to cover every aspect of the Internet. That’s the way it became with the AI beat.
The biggest knock on ChatGPT is that it knows nothing after September 2021. That is no longer true, thanks to an add-on released by OpenAI last month.
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
G2’s contributed content guidelines are refreshingly explicit and perhaps a bit demanding — you really need to know your SEO. Still, it’s worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.
A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here’s how the set-up went. “Think about how much has been written about digital transformation… the many thousands of articles. Now let’s go to Google, type in ‘digital transformation’ and let’s see what ranks highest.”
There aren’t too many like Kathryn Bonesteel. She has worked in PR at agencies and in-house. At other times she worked as a legislative aide in the Texas House of Representatives, and in marketing for the Dallas Cowboys. And she’s one of the sharpest pros we know when it comes to SEO and social analytics.
In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.
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FRIDGE NOTES
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
