Cheat Sheet: Semiconductors Meet the Data Center
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Two veteran journalists from the semiconductor world have teamed up to launch The Ojo-Yoshida Report, which explores “the intended and unintended consequences of technology innovation.”
YOUR ACCOUNT
FRIDGE NOTES
Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.
Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”
Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.
Here is the application to the U.S. patent office. You can already talk to OpenAI’s ChatGPT app. That was only the beginning.
Bloomberg last year announced its own AI technology, BloombergGPT, designed to help investors make decisions. BloombergGPT was built to draw from the treasure trove of data Bloomberg built over the years. Now word has emerged that after spending $10M on the project, BloombergGPT cannot outperform GPT 3.5 on comparable data.
Kyle Wiggers filed this powerful investigative piece on all the dreck you can find in OpenAI’s GPT store. Expect more digging like this from multiple TC reporters, under the direction of new bosses Connie Loizos, Matt Rosoff and Julie Bort.
Fortune and Adweek have said as much. Foundry/IDG closed its CMO publication last year. Marketing Week columnist Mark Ritson has a hilarious response to all this “horseshittery,” as he describes it.
The site AP Buyline launches Mar. 18, according to Axios. The AP wants to recommend some products and services to you. Even the newswires are diversifying.