You’ll struggle to find a better wordsmith than SC Media senior staff writer Derek B. Johnson. SC’s most recent reportorial hire writes clearly and fluidly, with voice, just as he did previously at Federal Computer Week. Security-minded PR pros might say, “Awesome! Will he cover my client?”
Anyone in a tech PR security role is likely familiar with Security Ledger, the security web site published by tech edit veteran Paul Roberts. Hired by the IDG News Service in 2002, Paul went on to work for InfoWorld, eWeek, The 451 Group, ThreatPost and CSM Passcode.
Several years ago, I had a strong rapport going with an executive producer (EP) from a hot weekday financial market show on behalf of one of my F500 clients. The company’s stock was doing really well and, as a bonus, the EP happened to personally follow the company.
Most earned media in fintech security revolves around threats, with obvious good reason. When you log onto your online banking, you don’t want to see everything zeroed out. But PR pathways do exist. The most positive editorial in the segment reflects the work and thinking of industry associations.
Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.
Decipher is the new security site that’s all about hope. The web site launched this week under the direction of editor-in-chief Dennis Fisher and senior managing editor Fahmida Y. Rashid. Both spent years in the IT trades — but that’s not what earmarks Decipher for success.
If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?
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