If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.
Science coverage is everywhere these days. This should be good news for PR pros with science stories to tell, but it’s not that simple. Much of the coverage, obviously, goes to Covid-19. Less obviously, it goes to space. And beginning this month, other newsy topics have staked their claim. What shelf space is left? We studied 14 media brands and found out.
Because “science” is a sprawling topic, it’s tough to narrow things down to a tight list of Tier 1 prospects. That kind of thing never stopped us before, so here’s our take on the must-pitch group. Whom are we missing?
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… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].
