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Placing Speakers at the RSA Conference: How It Works

If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.

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PR Winners and Losers from David Strom’s RSA Inbox

RSA Conference (RSAC) has come and gone, and hopefully the email flow has finally stopped. As usual, the conference and its associated 300 or so emails shows what the best and worst PR practices are. This time I asked Sam if I could share with you my analysis of these inquiries, in the hope that we (we being the trade press) can work better with you.

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FRIDGE NOTES

Vendors: Don’t Forget the Contact Info

Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”

Good Pitching Advice from Axios

Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”

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