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2019: Evergreen Content & SEO

A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here’s how the set-up went. “Think about how much has been written about digital transformation… the many thousands of articles. Now let’s go to Google, type in ‘digital transformation’ and let’s see what ranks highest.”

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Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho

I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox

Semafor - A new global news platform

Sign up for our launch and be part of a new global news platform.

www.semafor.com

Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...

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FRIDGE NOTES

SWMS renewals

We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.

‘Open’ Stats from 8/30 SWMS Emailer

Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.

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For subscriptions and other inquiries, please Contact Sam.