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Protocol Shuts Down

Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.

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Deep-Dive: Protocol Enterprise

One year ago Tom Krazit Tweeted: “…some personal/Protocol news: I’m now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31…”

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Tom Krazit’s Secret Weapon

PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?

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Protocol Adds Three Enterprise Reporters

As TechCrunch is to funding news and hot startups, Protocol is to enterprise computing. Last year you couldn’t say that, especially after go-to reporter Joe Williams departed for Bloomberg. This year you totally can. Protocol recently hired three enterprise reporters and seeks two more.

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Inside Protocol Braintrust: A Contributed Content Opp

Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.

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Analysis: Protocol’s ‘Live Journalism’

PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.

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FRIDGE NOTES

Vendors: Don’t Forget the Contact Info

Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”

Good Pitching Advice from Axios

Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”

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