Profile: Nicole Perlroth, New York Times
October 5, 2021
4:34 am
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Back-Door Pitch Opp: WSJ’s ‘Personal Board of Directors’
September 15, 2021
3:07 pm
There’s a back door to landing a C-title profile in the Wall Street Journal. There’s also a catch: the executive must maintain a “personal board
Profiles: The Price You Pay
August 14, 2018
12:20 pm
Are you sure you want that CEO profile? Really, really sure? If your client is private and seeks additional funding or an IPO, you’ll want one. If you want to de-position nasty competitors, you’ll want one. In Tier 1, they come at a price.
Profiles: Key Elements for Reader Engagement
August 14, 2018
8:42 am
In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.
Profiles: “Meet the Woman Who…” & “Meet the Man Who…”
August 13, 2018
7:25 pm
Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…” and “Meet the Man Who…”
Reporters Who Write AI Profiles
July 18, 2017
11:53 am
There’s lots of AI coverage out there but few reporters approach the topic through company profiles. And of course the clients love those. So here’s our crack at listing the journos who will shine a light on thre companies making news in AI, specifically machine learning.
YOUR ACCOUNT
Here's everything SWMS did in Q3... it's an easy scroll. Login/pw not required for the overview.
SWMS in Review - Q3 2021
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spark.adobe.com
How handy! Here's TechRepublic's list of 2022 events, many F2F, some hybrid, only a couple still virtual.
2022 tech conferences and events to add to your calendar
If you missed in-person tech events in 2020 and 2021, here's some good news: It's looking promising that in 2022...
www.techrepublic.com
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
FRIDGE NOTES
SWMS in Review, Q3 2021
October 18, 2021
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
Either Way
October 15, 2021
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
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October 14, 2021
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!