Karen Walker is a consummate management consultant who contributes to Forbes and Fast Company. She thinks differently than journalists do, as you’ll see in this revealing Q & A, conducted Oct. 25.
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There’s a back door to landing a C-title profile in the Wall Street Journal. There’s also a catch: the executive must maintain a “personal board
Are you sure you want that CEO profile? Really, really sure? If your client is private and seeks additional funding or an IPO, you’ll want one. If you want to de-position nasty competitors, you’ll want one. In Tier 1, they come at a price.
In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.
Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…” and “Meet the Man Who…”
YOUR ACCOUNT
Drafting..: "This time last year, the Wall Street Journal's CIO Journal vertical boasted five stellar reporters -- Sara Castellanos, Jared Council, Angus Loten, John McCormick and Agam Shah. Today's CIO-J boasts only three: Angus, Isabelle Bousquette and Suman Bhattacharyya."
✨Some professional news✨After five years at @BusinessInsider, I am thrilled to be joining @LinkedInNews as their technology editor. I’m excited to branch out beyond advertising, and take the skills I’ve picked up as a reporter over the past 8+ years to demystify a broader beat.
Abba goes on tour next week -- sort of. Their avatars do.
Rise of the ABBA-tars! Inside ABBA’s Groundbreaking Live Residency
How ABBA came back with their groundbreaking residency, ABBA Voyage
www.rollingstone.com
Personal news: Today is my first day @thisisinsider as a senior sustainability reporter!
I'll be covering how companies tackle #esg issues like climate change, plastic waste & working conditions, w/ a focus on accountability.
Get in touch at cboudreau@insider.com.
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