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Cheat Sheet: Predictions 2025

This year’s cheat sheet contains 63 entries, up just a bit from 61 last year. Once again, Forbes offers the most potential, with several of its contributors likely to explore what’s to come.

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BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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