We asked Tier 1 and B2B journalists, “What role should PR be playing at this time?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
Finding out that a client lied to you can be demoralizing, but it can also become a larger business problem if you don’t identify the lie until it’s too late.
Will Covid-19, better known as the coronavirus, change how tech and business reporters spend their time? Yes, and the changes have begun. We’re querying tech and business editors and will update this article throughout coming days. Here’s what we’ve learned from the front lines so far.
[Please welcome back SWMS contributing editor Lindsay Ciulla, a senior VP with (SWMS subscriber) Weber Shandwick Worldwide. –Ed.] Well friends, in what feels like the blink of an eye we’re somehow halfway through the first quarter of 2020 — in a decade that (at least when I was growing up) promised flying cars and travel via teleportation.
We recently conducted a video meeting with a subscriber who sought SWMS POV on the following media relations questions. With the subscriber’s permission, here are the questions and our responses. Hope you find them useful.
[We asked PR vet Alex Shapiro to contrast the worlds of agency and in-house PR. He knows both. Enjoy the read. -Ed.] For agency PR pros, the grass may seem particularly greener right now on the in-house side and there’s no shortage of hot companies hiring. We’re all told the job market’s hot, and that can often feel true for the revolving doors of PR.
[We asked Matthew Lynley, a former journalist with VentureBeat, TechCrunch and the WSJ, what makes for a great comms professional. Here’s what he had to say. — Ed.] Companies with massive budgets can hire a PR team the size of a small army. But hiring more people doesn’t make the company better at PR.
[We asked veteran tech reporter Mitch Wagner to deconstruct two of his recent news stories, explaining why he wrote them the way he did. Mitch has done so — you will enjoy his contribution. –Ed.]
A tech journalist today needs to get to the point right away. As a tech journalist, I have an ideal reader in mind every time I write an article. As I write, I’m always asking myself how I can best serve that reader with the news they need to know, fast.
[Enjoy this true story from SWMS contributor and PR pro Anton Molodetskiy -Ed.] You may think that journalists would rather talk to a telemarketer than answer your phone call, but the phone is still a key tool for both reporters and PR. I learned this hard way a few years ago while managing outreach for a B2B startup coming out of stealth.
We recently conducted a video meeting with a subscriber who sought SWMS POV on the following media relations questions. With the subscriber’s permission, here are the questions and our responses. Hope you find them useful.
YOUR ACCOUNT
FRIDGE NOTES
The publications in question are UK-based. Still, the author’s observations about Google bode ill for US publishers as well.
Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).
Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”
So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.
Sean Michael Kerner now writes for SdXCentral… watch for his copy soon.
Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.
Folks are losing their minds. It’ll come back but it won’t be free, that’s for sure.
