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Cheat Sheet: Design Targets

August 20, 2024 3:44 pm

In B2B, design often refers to silicon and semiconductors. But just as often, it means the art and science of building elegant, successful consumer-facing products and services. This makes it challenging to build a cheat sheet…

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Cheat Sheet: Design Podcasts

August 20, 2024 12:22 pm

Here are seven podcasts produced by legit experts in the design field. The podcasts are updated frequently, so there appears to be a good amount of “inventory” for you to pitch to.

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Updated Cheat Sheet: Cybersecurity Podcasts

April 8, 2024 6:27 am

We offer 19 cybersecurity podcasts, the vast majority being from independent experts. We omitted podcasts produced by vendors (or tried to), and those that were obviously pay-to-play. You’ll find lots of podcasts addressing how to land a job in cybersecurity.

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Cheat Sheet: EdTech Podcasts

December 29, 2023 1:18 pm

We were pleased to find ten podcasts dedicated to edtech. All ten seem to be interview-based, rather than a rundown of recent events, like many other tech podcasts. This bodes well for pitching.

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Cheat Sheet: Workplace Podcasts

December 15, 2023 2:35 pm

We came up with a half-dozen podcasts that focus on workplace issues. Contact info included. Most are backwaters. Check out the Adam Grant one; he is affiliated with TED.

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FRIDGE NOTES

SWMS Predictions for 2025

December 10, 2024

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

December 10, 2024

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

November 22, 2024

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

November 13, 2024

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

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For subscriptions and other inquiries, please Contact Sam.