A while back — OK, a long while back — a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly “owning” sponsored content for their clients?
Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.
Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.
Now and again we receive a valet request for a list of publications that profile C-title executives for a fee. We hereby present such a list. Web traffic is thin to these titles. Caveat emptor.
Is paid content worth it? It’s still expensive in the big shops. If you’re OK sponsoring newsletters and podcasts, your dollar goes further. The following are the most actionable takeways from research contributed by veteran tech edit veteran Keith Shaw.
Robots are great for many things, but answering chat requests isn’t one of them. I discovered this personally while updating information for the SWMS Paid Content Cheat Sheet. As a journalist, I’m used to visiting websites looking for information, especially PR contacts to request more information. There is nothing more frustrating than…
Paid content is a tool in the toolbox, and one that deserves a long look in these chaotic times. Keep an eye on our newly-freshened and ever-growing list of publications and their rates — B2B and B2C.
YOUR ACCOUNT
The Economist plans to sell its DeFi front cover as an NFT
The Economist magazine plans to sell its DeFi front cover as an NFT
The Economist has announced a plan to auction off the front cover of its September 18 edition as a non-fungible token (or NFT).
www.theblockcrypto.com
Here's everything SWMS did in Q3... it's an easy scroll. Login/pw not required for the overview.
SWMS in Review - Q3 2021
See the story
spark.adobe.com
How handy! Here's TechRepublic's list of 2022 events, many F2F, some hybrid, only a couple still virtual.
2022 tech conferences and events to add to your calendar
If you missed in-person tech events in 2020 and 2021, here's some good news: It's looking promising that in 2022...
www.techrepublic.com
FRIDGE NOTES
We’re aware of a housekeeping issue with our contributed content spreadsheet and will resolve it shortly.
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!
