If you’ve tried placing a contributed post with Solutions Review lately, you may have learned that the publication no longer runs them for free. Prompted by a request from an SWMS subscriber, we dropped the publication a note.
We’re proud to introduce the SWMS Paid Content Directory 2023. Modeled after our contributed content gatekeepers directory, the resource is designed to help point our subscribers in the right direction when they have budget to spend on “saying it the way you want to.”
VentureBeat strategic sales director stepped up with lots of useful detail on VB’s paid content programs. “We have a range of content offerings — featured video interviews, branded content and content with amplification,” Todd wrote in an email.
Here are the latest paid content rates from Fast Company. The submission below is provided by FC account director Justine DeGaetano. Fast Company will write the post for you, at a premium.
UK-based Enterprise Times has an interesting proposition this year for B2B agency folks: instead of pitching weak news and hoping for the best, why not pay for prominent publication at an affordable rate?
Here are the latest paid content rates from The New Stack. The submission below is provided by Benjamin Ball, the publication’s director of sales and account management.
This SWMS cheat sheet is unlike any other we’ve done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.
A while back — OK, a long while back — a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly “owning” sponsored content for their clients?
Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.
Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.
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… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].
