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Deep Dive: Five Business Purposes for Sponsored Content

Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.

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Cheat Sheet: Pay-to-Play CEO Titles

Now and again we receive a valet request for a list of publications that profile C-title executives for a fee. We hereby present such a list. Web traffic is thin to these titles. Caveat emptor.

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Takeaways from The Newly Refreshed Paid Content GDoc

Is paid content worth it? It’s still expensive in the big shops. If you’re OK sponsoring newsletters and podcasts, your dollar goes further. The following are the most actionable takeways from research contributed by veteran tech edit veteran Keith Shaw.

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Cheat Sheet: SWMS Paid Content Rate List

Paid content is a tool in the toolbox, and one that deserves a long look in these chaotic times. Keep an eye on our newly-freshened and ever-growing list of publications and their rates — B2B and B2C. 

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YOUR ACCOUNT

Of the 20 most recent Forbes posts on the topic of #DEI, 12 were either paid posts or Council posts (which also are paid). Perhaps DEI is more top-of-mind with brands than with Forbes reporters and unpaid contributors.

Hello! Excited to announce that I started @politico today. I'm joining the excellent health care team as a health tech reporter. Send me your best tips 😈

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SWMS Renewals

Many thanks to Boca Communications, Ink Communications, Nectar Communications and Speakeasy Strategies for renewing their SWMS subscription. We also welcome Montner Tech PR and Wireside Communications as our newest subscribers!

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