Profile: Nicole Perlroth, New York Times
October 5, 2021
4:34 am
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Analysis: Chegg CEO in the NYT’s ‘Corner Office’
August 6, 2020
12:21 pm
Want to see a CEO trying to steer a profile interview? Check out the Jun. 12 David Gelles Corner Office profile of Chegg CEO Dan Rosensweig in the New York Times. You’ll see that PR success isn’t as simple as one might think.
Calacanis Slams NYT for Ignoring ‘World-Positive’ Startups
July 21, 2020
7:58 pm
Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.
Amazing Visual Storytelling from the New York Times
September 25, 2019
4:27 pm
If you’re interested in state-of-the-art storytelling, look no further than last week’s special report from the New York Times. Titled “The Office: An In-Depth Analysis of Workplace User Behavior,” it’s not necessarily something to read — it’s something to play with.
Profile: David Pogue, NYT, CBS
March 23, 2019
3:43 pm
David Pogue is tech media’s Sgt. Pepper: the act we’ve known for all these years and guaranteed to raise a smile. After a bout of obscurity at Yahoo Tech, David is back with new columns at the New York Times and New York Magazine, increased presence on CBS Sunday Morning and a forthcoming page-turner of a book.
YOUR ACCOUNT
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Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.
I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)
Some career news: Friday will be my last day at Protocol. I'm proud of the work I did at Protocol and will always be a fan of the team's ambitious work.
Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI
FRIDAY PSA: PR/Marketing buzzwords 2021: If I hear one more person pitching me on something this week use "delight" or "leaning into," my head might explode. Who invents these and tells everyone to use them? What are your latest office/sales-y/bs jargon pet peeves? Go!
FRIDGE NOTES
Latest SWMS Renewals
October 22, 2021
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!
SWMS in Review, Q3 2021
October 18, 2021
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
Either Way
October 15, 2021
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com