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Introducing: The Ojo-Yoshida Report

Two veteran journalists from the semiconductor world have teamed up to launch The Ojo-Yoshida Report, which explores “the intended and unintended consequences of technology innovation.”

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In Development: An Indie Newsletter from Kevin Delaney

You probably are inundated with new weekly newsletters to evaluate and pitch, but you might want to keep an eye out for this one — even though it remains in private beta. The as-yet unnamed newsletter (it might be called “Reset”) is produced by New York Times senior editor (and former Quartz EIC) Kevin Delaney…

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SWMS Deep-Dive: Newsletters

Newsletters sure are tough to pitch. Many lack bespoke content. Many are assembled by managing editors or junior folks with scant domain expertise. Others are columnists impervious to suggestion. Every now and again you’ll find someone pitchable, such as…

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Cheat Sheet: Newsletter Gateways

There must be hundreds of newsletters out there with more arriving all the time. How does one get a grip? This cheat sheet will help. It’s a master list of where these newsletters live. Use it to identify and subscribe to the ones most relevant to you.

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David Strom on Pitching Newsletters

​As someone who has been writing an almost-weekly Web Informant email newsletter since 1995, Sam asked me to comment on the current state of the art. It seems as if newsletters are having a new lease on life. Up until last summer, I wrote one of the Inside.com newsletters on IT security…

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Substack: Influence Worth Hunting For

Add Substack to the list of platforms frustrating to PR — Product Hunt, Stack Overflow, Reddit, Quora — that command attention but aren’t pitchable like publications. Founded in 2017, Substack is a publishing platform for indie newsletter authors. It’s cool and we’ll get into why, but Substack’s web site is more or less a metaphorical black box.

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99 Newsletters To Read and Pitch

Are there more than 99 newsletters out there? Of course. But these 99 — as presented in our fresh Google Doc — are the ones that will matter most to you. We link to them, describe them, assess frequency and whether they’re pitchable. Contributing editor Lindsay Ciulla delivered awesome research.

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YOUR ACCOUNT

Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.

I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)

Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI

FRIDAY PSA: PR/Marketing buzzwords 2021: If I hear one more person pitching me on something this week use "delight" or "leaning into," my head might explode. Who invents these and tells everyone to use them? What are your latest office/sales-y/bs jargon pet peeves? Go!

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FRIDGE NOTES

Latest SWMS Renewals

Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!

Either Way

You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.