“The Future of Work” affects every industry and every company. Top edit brands swarm for insights and scramble for an edge. So where are all the tech PR victories — the big hits?
Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.
Christopher Mims isn’t your typical Tier 1 columnist. Chris reports his theses. Coming from a science background, he surrounds his opinions with lots of evidence — much of it empirical. Given the challenges associated with pitching someone like Chris, it might be best to think of him as a proxy for all of “Tier 1.”
The following is an analysis of nine recent pieces by WSJ technology columnist Chris Mims, comprising headline and deck and experts quoted.
So… if “emerging technologies” is not a thing, and you have a trend piece to pitch about a cool new technology, who then does one approach? Here’s a cheat sheet on broad-minded reporters who see the synthesis of things, across tech categories. We also extend this list with reporters who specialize in AI, a core tech across nearly everything in our world.
Most in-house PR pros crave lengthy Tier 1 narratives focused only on their company. Agencies want them focused on the lucrative client. Mock-ups can help. Why not write — at length — the story you envision? We did just that for a subscriber and here’s what we learned.
YOUR ACCOUNT
⚡️News!⚡️I’ll be the next editor in chief of @FastCompany, following in the footsteps of my new boss @stephaniemehta. My first day is July 18 and I couldn’t be more thrilled, honored, and excited to get started. More soon.
So today is my first day at TechCrunch, where I'll be covering UK and European startups, as well as other areas of the global technology sphere. You can pitch me on: paul.sawers[at].
TechCrunch – Startup and Technology News
TechCrunch - Reporting on the business of technology, startups, venture capital funding, and Silicon Valley
techcrunch.com
I am overjoyed that as of yesterday i am the interim editor of the tech desk @BuzzFeedNews and am now accepting pitches please send them to me laura.june@buzzfeed.com <3 I love emails.
New research: young people avoiding news content in record numbers.
The changing news habits and attitudes of younger audiences
This chapter explores the different news consumption habits of younger audiences including what they consider 'news' in the first place
reutersinstitute.politics.ox.ac.uk
FRIDGE NOTES
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
A subscriber of ours was considering advertising in Engadget. She couldn’t get anyone to respond to email or phone calls. We tried to help with InMail on LinkedIn. Finally we Tweeted at them. Still nothing. Can business really be that good at Engadget?
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