“The Future of Work” affects every industry and every company. Top edit brands swarm for insights and scramble for an edge. So where are all the tech PR victories — the big hits?
Sponsored content is a tool in the toolbox. Considering the expense, it’s smart to know exactly what one hopes to accomplish with it, and that it’s the right tool for the job. To that end, our sponsored content deep-dive spotted five prominent themes/purposes in 2021.
Christopher Mims isn’t your typical Tier 1 columnist. Chris reports his theses. Coming from a science background, he surrounds his opinions with lots of evidence — much of it empirical. Given the challenges associated with pitching someone like Chris, it might be best to think of him as a proxy for all of “Tier 1.”
The following is an analysis of nine recent pieces by WSJ technology columnist Chris Mims, comprising headline and deck and experts quoted.
So… if “emerging technologies” is not a thing, and you have a trend piece to pitch about a cool new technology, who then does one approach? Here’s a cheat sheet on broad-minded reporters who see the synthesis of things, across tech categories. We also extend this list with reporters who specialize in AI, a core tech across nearly everything in our world.
Most in-house PR pros crave lengthy Tier 1 narratives focused only on their company. Agencies want them focused on the lucrative client. Mock-ups can help. Why not write — at length — the story you envision? We did just that for a subscriber and here’s what we learned.
YOUR ACCOUNT
Working on a pair of @axios pieces... Axios is fast becoming a SaaS vendor in its own right.
Lindsey Sullivan on LinkedIn: Account Executive, Software Sales, Axios HQ
ð¼ Axios HQ's early and sustained success has emboldened both our belief in this product and the investment ...
www.linkedin.com
Neil Young is taking his music off Spotify because Spotify hosts the Joe Rogan podcast.
Neil Young Demands Spotify Remove His Music Over ‘False Information About Vaccines’
"They can have [Joe] Rogan or Young," Neil Young wrote in a letter asking Spotify to remove all of his music from the service. "Not both."
www.rollingstone.com
NFT marketplaces had better solve their security problems before government scrutiny begins in earnest
OpenSea Bug Allows Attackers to Get Massive Discount on Popular NFTs
The bug was spotted as early as December 2021.
www.coindesk.com
Y'all, I have an advertiser that would love to move its March campaign later in the year, so if you want to advertise on the IoT Podcast and newsletter, we have a spot! Contact andrew at for a media kit.
Stacey on IoT | Internet of Things news and analysis
Internet of Things news and reviews - Consumer IoT, Industrial IoT (IIoT) and Enterprise IoT.
staceyoniot.com
This Dropbox tech blog has too many sections to keep fresh.... lead stories here are from 2019
Front End
dropbox.tech
FRIDGE NOTES
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