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Analysis: Emerging Tech Brew

October 6, 2022 8:42 am

One can see Morning Brew’s overall ambitions in one of its most interesting franchises, Emerging Tech Brew. It has published deep-dives on smart cities, digital health and “the web of the future,” and tutorial “guides” on AI, autonomous vehicles, drones, the cloud and virtual fitting rooms.

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Analysis: IT Brew

October 5, 2022 12:59 pm

Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.

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Deep-Dive: Morning Brew

October 3, 2022 4:16 pm

Today’s Morning Brew is a bigger publisher than most publishers. Partially owned by Insider and in turn by Axel Springer, Morning Brew now employs more than 300 — five-fold growth since 2020 — and this year is on pace for more than $70M in revenue.

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Profile: Andrew Nusca, Morning Brew

December 14, 2021 10:22 am

After more than ten successful years at ZDNet and Fortune, Andrew Nusca is wrapping up his first successful year at Morning Brew, the newsletter publisher co-owned by Insider Inc. As executive editor, Andrew oversees the daily Morning Brew flagship newsletter, the one with more than three million daily readers.

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Cheat Sheet: Morning Brew Pitch Targets

December 14, 2021 9:46 am

Here are the 16 writers and editors associated with all seven Morning Brew newsletters. Topics: personal finance, lifestyle, emerging tech, HR, marketing, retail and the “generalist” flagship newsletter.

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FRIDGE NOTES

SWMS Predictions for 2025

December 10, 2024

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

December 10, 2024

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

November 22, 2024

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

November 13, 2024

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

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For subscriptions and other inquiries, please Contact Sam.