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Deep-Dive: WSJ CIO Journal

We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.

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Change is Coming to 31-Year-Old ZDNet

Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.

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Tom Krazit’s Secret Weapon

PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?

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Cheat Sheet: CIO, CFO Pitch Opps

A subscriber requested we hunt for columns and other standing elements where one could pitch a CIO or CFO. We found several potential opportunities. The vehicles were one-off or occasional, not recurring, so this isn’t a typical “cheat sheet.” Still, this short list is worth a look.

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Cheat Sheet: Edge Computing Reporters

Here’s a list of 14 reporters who write frequently about edge. The biggest audience in play here is VentureBeat’s. Sorry to disappoint but we found no business reporters who cover edge computing. let us know if you have!

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Pitch Opp: SEO Revisions

Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.

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Introducing Digital CxO

DigitalCxO is the latest site from Techstrong Group, publishers of Devops.com, Security Boulevard, Container Journal and other deep B2B titles. Launched this week, Digital CxO is overseen by Techstrong CEO Alan Shimel and directed day to day by chief content officer Mike Vizard, longtime B2B freelancer and former top editor at InfoWorld, PC Week and CRN.

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Cheat Sheet: MLOps

Here’s a baker’s dozen’s worth of targets who cover MLOps, where machine learning meets app development. You’ll see that we’ve rounded up the usual suspects, with a couple of exceptions.

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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