We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.
Stephanie Neil. Two hats. One job. You may know Stephanie as a senior editor at Automation World, serving since 2015. Since 2018 she has served as EIC of OEM Magazine, which explores…
Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
A subscriber requested we hunt for columns and other standing elements where one could pitch a CIO or CFO. We found several potential opportunities. The vehicles were one-off or occasional, not recurring, so this isn’t a typical “cheat sheet.” Still, this short list is worth a look.
Here’s a list of 14 reporters who write frequently about edge. The biggest audience in play here is VentureBeat’s. Sorry to disappoint but we found no business reporters who cover edge computing. let us know if you have!
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
DigitalCxO is the latest site from Techstrong Group, publishers of Devops.com, Security Boulevard, Container Journal and other deep B2B titles. Launched this week, Digital CxO is overseen by Techstrong CEO Alan Shimel and directed day to day by chief content officer Mike Vizard, longtime B2B freelancer and former top editor at InfoWorld, PC Week and CRN.
Here’s a baker’s dozen’s worth of targets who cover MLOps, where machine learning meets app development. You’ll see that we’ve rounded up the usual suspects, with a couple of exceptions.
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
YOUR ACCOUNT
More proof that headline writers pay attention to the analytics...
Substack lays off 13 employees, roughly 14% of company
Substack lays off 13 employees, roughly 14% of company
The subscription-newsletter platform aims to reach profitability without raising more funds.
www.axios.com
today i got a PR email claiming a company raised a $260m seed round. it is $5m equity and $255m debt. are the tech bros ok?
FRIDGE NOTES
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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