Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.
There’s no one like Maria Korolov. Born in Russia and now living in western Massachusetts, freelancer Maria covers cybersecurity, AI and virtual technologies for five IT media titles.
This one is a bit squishy because case studies are rarely “a beat.” Undaunted, we combed Tier 1 and IT trades and came up with 13 names for you. We’re open to your suggestions — whom did we miss? Please share!
We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.
Stephanie Neil. Two hats. One job. You may know Stephanie as a senior editor at Automation World, serving since 2015. Since 2018 she has served as EIC of OEM Magazine, which explores…
Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
A subscriber requested we hunt for columns and other standing elements where one could pitch a CIO or CFO. We found several potential opportunities. The vehicles were one-off or occasional, not recurring, so this isn’t a typical “cheat sheet.” Still, this short list is worth a look.
Here’s a list of 14 reporters who write frequently about edge. The biggest audience in play here is VentureBeat’s. Sorry to disappoint but we found no business reporters who cover edge computing. let us know if you have!
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
YOUR ACCOUNT
FRIDGE NOTES
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
… at least for one day. His tale is poignant, albeit tl;dr.
Anita Ramaswamy is leaving TechCrunch to be a U.S. columnist at Reuters BreakingViews, covering crypto primarily.
CNBC personal finance senior editor Jim Pavia posted this on Twitter: “A PR rep pitched an op/ed and said it was exclusive to CNBC. We did edits and I pinged her with a pub time. She said colleagues sent the piece to another media outlet “unbeknownst” to her and it published. Wonder why my comfort level is so low when it comes to PR firms?”
