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Profile: Mike Vizard, IT Freelancer

Veteran IT freelancer Mike Vizard discusses his views of virtual events, whether he covers enterprise startups, and shares how he thinks of “news” these days. Interview was conducted July 2020.

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BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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