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9 Things Taylor Swift Told Baby Goats About Headline Writing

Did I make you laugh? Good, because if you have an inner Tina Fey or Jimmy Fallon, and you bring that instinct to work, you can come sit by me. Snark and humor resonate with readers and fuel headlines that people love to share. Enterprise tech headline writing, which I have been practicing intensely since 2008, also involves science, art, and muscle memory. Great headline writers keep up to date on the science, appreciate the art, and relish the practice.

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Axios Pro launches tomorrow. At launch it comprises three verticals focused on "PE, VC and M&A" news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.

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Axios Pro

Access hyper-relevant news and analysis for your industry, along with exclusive reporting from our team of well-sourced journalists.

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Thank you 280Blue, Consort Partners, Norwest Venture Partners and SHIFT Communications for renewing your SWMS subscription. We also welcome Corning and Roam Communications as our newest subscribers!


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