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Cheat Sheet: Health Wearables

Here’s a list of 16 publications — some from overseas — that pay attention to wearables as used in digital health. The audiences in these pubs, with a couple of exceptions, aren’t that big.

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Q&A: Damon Darlin, Kaiser Health News

A veteran of the Wall Street Journal, Reuters and the New York Times, Kaiser Health News executive editor Damon Darlin has never been a vendor-centric editor — and he still isn’t. But for thoughtful PR pros there’s a sliver or two of light. There always is.

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Cheat Sheet: Healthcare/Healthtech Podcasts

There are so many, and so many have lapsed. That’s why you need our curated list of healthcare and health tech podcasts. Our grid contains contact and social media data on hosts, as well as links to the podcasts themselves.

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Cheat Sheet: Substack Healthcare Newsletters

Though there are many more out there, this cheat sheet lists only seven Substack healthcare newsletters. We omitted the ones whose authors publish infrequently, and those that just don’t seem worth your time. Below are the ones “closest to useful.” 

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Vital Stats in the Healthcare Trades

Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.

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Cheat Sheet: Targets for Healthcare Tech News

It’s rare to find someone who writes only about healthcare tech products and related news — but this list comes really close. We also chose for how frequently a reporter writes. In the interest of focus, we omitted healthcare security and healthcare funding reporters…

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Cheat Sheet: Healthcare Democratization

Of all the topics in healthcare, this one may seem a bit random, but the democratization of healthcare was picked by experts as a trend to watch in 2019; Stanford published a big report on it. Here are the few journos who have picked up on the trend.

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SWMS Healthcare Deep-Dive: Google Docs

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

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YOUR ACCOUNT

⚡️News!⚡️I’ll be the next editor in chief of @FastCompany, following in the footsteps of my new boss @stephaniemehta. My first day is July 18 and I couldn’t be more thrilled, honored, and excited to get started. More soon.

I am overjoyed that as of yesterday i am the interim editor of the tech desk @BuzzFeedNews and am now accepting pitches please send them to me laura.june@buzzfeed.com <3 I love emails.

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FRIDGE NOTES

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

Shame on Engadget

A subscriber of ours was considering advertising in Engadget. She couldn’t get anyone to respond to email or phone calls. We tried to help with InMail on LinkedIn. Finally we Tweeted at them. Still nothing. Can business really be that good at Engadget?

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