This cheat sheet is a bit different: it’s not a spreadsheet, but a list of 18 titles with rich detail on whom to pitch, with contact info. There’s some educated guesswork in there. SWMS contributor Clay Patrick did the digging, and digging, and digging.
>> gift guides
It’s too good to be true: the names and contact info for sixteen editors who oversee product selection in holiday gift guides? We scoured LinkedIn and followed chains until we found — in our best estimation — a core group of decision-makers who can put the clients’ products on the holiday short list.
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Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.