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Cheat Sheet: 2021 Holiday Gift Guides

This cheat sheet is a bit different: it’s not a spreadsheet, but a list of 18 titles with rich detail on whom to pitch, with contact info. There’s some educated guesswork in there. SWMS contributor Clay Patrick did the digging, and digging, and digging.

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Cheat Sheet: Holiday Gift Guides

It’s too good to be true: the names and contact info for sixteen editors who oversee product selection in holiday gift guides? We scoured LinkedIn and followed chains until we found — in our best estimation — a core group of decision-makers who can put the clients’ products on the holiday short list.

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Personal news: Today is my last day at Modern Healthcare. It's been such a good run - I learned so much and worked with truly fantastic people. I'm very grateful.

Starting Oct 11, I'm going to @Axios, where I'll continue covering health policy! Much more to come soon 👀

A neighbor with a son in elementary school says that the son's school cafeteria no longer serves meatballs. They are not called that anymore. They are called "meat rounds."

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FRIDGE NOTES

SWMS renewals

We thank Access PR, Alloy Marketing, Engage PR, Kickstand Communications, Strange Brew Strategies and Tanis Communications for renewing their SWMS subscription. We also welcome Gradient Ventures as a new subscriber.

‘Open’ Stats from 8/30 SWMS Emailer

Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.

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