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Deep-Dive: FT’s ‘How to Lead’

In ‘’How to Lead,’ the Financial Times offers one of the few ongoing weekly CEO profile opportunities in business journalism. Based on studying the most recent 15 interviews through Aug. 9, if you’ve got an executive based outside the US who imaginatively copes with Covid-19 — in a way that others can emulate — you’ve got a shot.

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Contributed Content Coaching from the Financial Times

Financial Times opinion and analysis editor Brooke Masters this month produced a short video — and companion article — explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching — to the FT or for that matter anywhere else.

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FRIDGE NOTES

NYT Competitor Shellacked… by NYT

A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.

SWMS Turns 25 Today

SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.

Open Stats for SWMS 5/9 Emailer

In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.

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