In ‘’How to Lead,’ the Financial Times offers one of the few ongoing weekly CEO profile opportunities in business journalism. Based on studying the most recent 15 interviews through Aug. 9, if you’ve got an executive based outside the US who imaginatively copes with Covid-19 — in a way that others can emulate — you’ve got a shot.
Every CEO profile counts these days. Every enterprise software story does, too. So when we saw Financial Times west coast editor Richard Waters dedicate more than 1,000 words to PagerDuty CEO Jennifer Tejada, that was a big deal. How did that story come about?
Financial Times opinion and analysis editor Brooke Masters this month produced a short video — and companion article — explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching — to the FT or for that matter anywhere else.
Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.
YOUR ACCOUNT
Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho
I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox
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Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...
Now posted to SWMS: "The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists" [SWMS sub required.]
The Other Reason to Apply for Fast Company's 'Most Innovative Companies' Lists
Most Innovative Companies
mediasurvey.com
FRIDGE NOTES
We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
FC is hiring a new assistant editor to oversee contributed content.
