
Four Fortune Formulas for Contributed Content
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Each June we study Similarweb data to see which Tier 1 brands are on the march. This year, far and away, it’s Protocol and Fortune.
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
Above: Forbes Virtual NFT Billionaires. They go on sale Apr. 11, for Forbes paid subscribers. You’ll need at least .25 ETH (today worth $806) to
Peter Allen Clark left Time to become technology editor at Axios…Lucinda Shen left Fortune to join Axios, too — she will cover fintech there… Kyle Alspach left CRN to cover security for VentureBeat…
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Fortune next week welcomes new EIC Alyson Shontell with a staff-only happy hour in a New York City drinking establishment…Natalie Gagliordi left ZDNet and now
Email newsletters are increasingly important in attracting loyal readers, according to Similarweb data analyzed by SWMS.
Fortune hasn’t been “Fortune Magazine” for a while now. The 101-year-old organization is now, more than ever, a conference and community brand that also happens to produce an accompanying web site, newsletters and yes, a magazine. What is PR’s stake in this emerging Fortune?
We spent time this week completing a recently-fielded Fortune subscriber study and it was revealing indeed. A good way to ascertain what’s important to a publication is to complete a subscriber survey. The questions are designed to deliver basic info about subscribers but also are framed to test future concepts.
YOUR ACCOUNT
FRIDGE NOTES
… including TripSavvy senior editorial director Laura Ratliff. Expect to see lots of senior talent cut from venerable consumer titles.
Here’s what you opened, in descending order: VB/ Quartz “fill out the form”; Suman Bhattacharyya Q&A; cheat sheets on AI newsletters and HR verticals; Meteor Q&A; cheat sheet on manufacturing/3D printing; SWMS contributed content cheat sheet update; SWMS-Semrush Top 15 in healthcare edit
“We recommend avoiding general and often dehumanizing “the” labels such as the poor, the mentally ill, the French, the disabled, the college-educated. Instead, use wording such as ‘people with mental illnesses.’ And use these descriptions only when clearly relevant.”
Aisha Counts and Max Cherney have landed good new jobs roughly six weeks after being laid off from Protocol. Both coincidentally are covering big tech companies. Aisha now covers Twitter and Meta for Bloomberg, and Max now works for Silicon Valley Business Journal covering Apple, Meta and Google.
Graphic designer Gabby Ulloa, breaking news reporters Natalie Venegas and Rafael Canton, senior editor David Cohen and senior story editor Nicole Ortiz were among those laid off from Adweek yesterday. Fourteen in total were laid off, ten from the newsroom.
Axios has the story. Seven percent translates to roughly 130 people, Sara Fischer writes. Eater took some hits, as did the Vox Media visuals team.