
Understanding Fortune Intelligence (Updated)
Fortune’s new Fortune Intelligence section, launched this month, is pitchable against all odds. Contract editor Nick Lichtenberg is officially the pitch contact there.

Fortune’s new Fortune Intelligence section, launched this month, is pitchable against all odds. Contract editor Nick Lichtenberg is officially the pitch contact there.
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to

So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.

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You may know John Kell as the author of Fortune’s weekly newsletter, CIO Intelligence. You’d be right, but John’s work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.

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Fortune sure does churn through the journalists. In the ten months since we last studied its masthead, 19 editors have departed, while 16 arrived. That’s roughly a 25 percent turnover rate.

At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO profiles than Brooklyn resident Jane Thier.

It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.

Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run into a wavy-haired bouncer at Gritty McDuff’s Brew Pub.
YOUR ACCOUNT
FRIDGE NOTES
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.