Dossier: Carl Franzen, VentureBeat
November 7, 2023
7:36 am
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Cheat Sheet: Academic Publications
October 19, 2023
11:53 am
Here is a cheat sheet with pointers to nine academic titles that can deliver prestige and credibility. The downside: with the exception of Harvard Business Review, relatively few read these publications.
What’s Next For TechCrunch Contributed Content?
October 18, 2023
11:33 am
What will become of contributed content at TechCrunch now that gatekeeper Walter Thompson has left the publication? Subscribers are asking.
Cheat Sheet: NYC-Based Tech Reporters
October 16, 2023
5:57 am
Here’s a cheat sheet with 22 tech reporters based in greater New York City. We focused as best we could on B2B tech and on the individuals who wrote more frequently than their peers.
Cheat Sheet: ‘Predictions 2024’
October 2, 2023
11:00 am
By popular demand, here’s a cheat sheet with 59 authors who posted predictions last year and can be expected to do so again. (Last year’s cheat sheet contained 52.)
Pitching InfoWorld’s ‘Generative AI Insights’ Blog
September 27, 2023
2:27 pm
If you represent a company with an AI story to tell, consider pitching a piece to InfoWorld’s Generative AI Insights blog. Edited by IW executive editor Doug Dineley, Generative AI Insights “provides a venue for technology leaders to explore and discuss the challenges and opportunities presented by generative artificial intelligence.”
Cheat Sheet: Project Management Targets
September 26, 2023
3:47 pm
As a product category, project management software has lasted 40 years or more. PM was never marginalized/subsumed by office suites, or forsaken by IT buyers.
SWMS Dossier: James Rundle, WSJ Pro Cybersecurity Vertical
September 11, 2023
5:06 am
You may know James Rundle as the bass player in the NY-based punk rock band called Something Bitter. James is best known as a reporter for the WSJ Pro cybersecurity vertical.
Cheat Sheet: ‘AI in Healthcare’ Targets
September 8, 2023
4:32 pm
It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.
Cheat Sheet: Banking/Fintech Targets Based in NY
September 6, 2023
7:24 am
Here’s a dozen New York-based targets covering banking or fintech. They’re the reporters you might want to wrangle when a client is “in town” and wants to get together with a reporter for a trend-spotting session.
YOUR ACCOUNT
FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.