Updated Cheat Sheet: Semiconductor Reporters
May 24, 2024
9:02 am
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
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Updated Cheat Sheet: Case Study Reporters
May 21, 2024
3:36 pm
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
The Elements of Jane Thier’s CEO Profiles
May 13, 2024
1:16 pm
It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.
Applications Open: Forbes Cloud 100
April 25, 2024
2:37 pm
Forbes this week began accepting applications for this year’s Cloud 100 List as well as the accompanying Cloud 100 Rising Stars list, which focuses on private cloud startups with less than $25 million in funding.
Cheat Sheet: Network Infrastructure Targets
April 23, 2024
1:44 pm
Here are 15 top reporters expert in the field of network infrastructure. Many are the usual suspects. The audience sizes are small, relative to other tech segments.
Updated Cheat Sheet: Reporters Who Cover Product News
April 22, 2024
11:25 am
By subscriber request, here’s a fresh look at B2B reporters who cover product announcements — 82 in all. “Products” also can mean services — in short, it’s the news in your news cycle that needs to be covered the week it’s announced.
Dossier: Ken Yeung, VentureBeat
April 16, 2024
8:05 am
Ken Yeung has returned to VentureBeat to cover AI as a contributing writer and editor. Tech PR veterans may remember Ken as a VB staff writer in 2015 and 2016. Now he is back. Knowing all about the fast-paced culture VB founder Matt Marshall has built.
Here’s Who Has The Most Loyal Readers In Tier 1
April 15, 2024
9:16 am
Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.
Cheat Sheet: Prolific Cybersecurity Reporters
April 6, 2024
1:59 pm
Here’s a cheat sheet on the top 17 most prolific cybersecurity reporters as of April 2024. They are the ones who write more frequently about cybersecurity topics than other beat reporters.
Cheat Sheet: Reporters Who Cover Funding News
April 4, 2024
11:58 am
Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.
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FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.