Does TechTarget Accept Contributed Content?
October 4, 2021
3:37 pm
Does TechTarget accept contributed content? The one-word answer is yes — but it’s a bit more complicated than that.
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Cheat Sheet: Targets for Healthcare Tech News
October 4, 2021
8:27 am
It’s rare to find someone who writes only about healthcare tech products and related news — but this list comes really close. We also chose for how frequently a reporter writes. In the interest of focus, we omitted healthcare security and healthcare funding reporters…
Introducing: The Ojo-Yoshida Report
October 3, 2021
3:55 pm
Two veteran journalists from the semiconductor world have teamed up to launch The Ojo-Yoshida Report, which explores “the intended and unintended consequences of technology innovation.”
Deconstructed: VentureBeat Contributed Content on Mythbusting
October 3, 2021
6:02 am
You won’t see better contributed content than this piece posted last month on VentureBeat. Written by Gusto CTO and co-founder Eddie Kim, the piece is true thought leadership. It plants the flag and, even better, busts a myth.
Key Edit Vacancies at Bloomberg, WSJ
September 30, 2021
12:56 pm
Chances of pitch success are low these days if you’ve got an enterprise tech story for Bloomberg or the Wall Street Journal.
Killer Tips from B2B Content Marketing Expert Bob Scheier
September 14, 2021
3:10 pm
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
Profile: Mike Wolf, The Spoon
September 12, 2021
10:59 pm
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Tier 1 Has a New Competitor: Andreessen Horowitz
April 29, 2021
10:26 am
VC firm Andreessen Horowitz is building what you might call its own Wired — a pro-tech media brand appealing both to consumers and business. It’s unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.
Cheat Sheet: Cannabis Reporters
April 21, 2021
4:57 pm
Here is a pun-free list of journalists who cover cannabis usage and the industry that has grown around it. OK, maybe not pun-free.
Cheat Sheet: Space/Satellite Targets
April 8, 2021
3:16 pm
Covering the space business is hotsy-totsy these days. The fact that Musk and Bezos are involved hasn’t hurt. The “space” beat isn’t everywhere yet, but a look at this cheat sheet can help spot the contours. We favored Tier 1 as best we could. Still, whom are we missing?
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FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.