This SWMS cheat sheet is unlike any other we’ve done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.
Here’s a list of ten indie influencers in the world of insurance — seven podcasters and three Substack newsletter authors.
There are hubs out there that serve a given startup scene as well as the startups in it. Because startups are global, we went global with this experimental list of 16 sites, hoping to give you a glimpse into what’s happening from Seattle to South Asia.
so you have all this contact info on LinkedIn News? What can you do with it? Play the long game with it. Build relationships. Overall, to the chagrin of article-placers, LinkedIn News is in the conversation business.
Here’s a list of 64 staffers at LinkedIn News, comprising top leadership and spanning 18 regions worldwide. Fields included: name, title, previous background, current role, hashtags followed, LinkedIn profile and email address.
Here’s a list of 13 targets who cover banking and payments from the POV of a crypto vertical. We focused on the titles with the largest audiences. Also check out our list of comparable targets who operate in Tier 1.
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
YOUR ACCOUNT
FRIDGE NOTES
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
