Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
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Cheat Sheet: Boston-based VC Reporters
August 23, 2022
2:52 pm
Here’s a list of 15 targets well-suited for VC-based news with a Boston-based news hook. Most targets follow VC and startups as a beat. In other cases, the target’s interest will depend on the company and technology.
Quartz Wants to Know Why Paid Readers Renew
August 19, 2022
1:27 pm
Quartz wants to know why its readers renew, and this week launched a survey to get answers. Below is an analysis of the survey questions and what the brand is up to.
4 Cheddar News Shows to Pitch
August 16, 2022
2:48 pm
PR pros have a decent shot at placing CEOs in several Cheddar shows. Here’s a rundown of them. For contact info, consult our accompanying Cheddar cheat sheet.
Deep-Dive: Esther Ajao, TechTarget SearchEnterpriseAI
August 15, 2022
10:31 am
Experienced B2B reporters often can’t help turning news stories into analysis, where context and POV shroud the actual news. Not so with TechTarget news writer Esther Ajao, now finishing her first year at SearchEnterpriseAI.
Cheat Sheet: NFT Reporters in Business & Tech Trades
August 14, 2022
12:59 pm
We may be in a crypto winter but coverage of NFTs proceeds apace. This cheat sheet focuses on 14 targets in business titles and trades. We omitted the crypto verticals; dozens of targets populate them and are easy to find.
AI-Written Articles Coming to Bankrate
July 27, 2022
6:35 pm
The Associated Press began publishing computer-generated articles eight years ago. Yet it always seems a bit futuristic — perhaps even dystopian — when a publisher turns to an algorithm to write articles.
Cheat Sheet: Tech Video and Broadcast Targets, Minus CNBC and Bloomberg
July 25, 2022
10:03 am
Who runs Tier 1 video operations? Here’s who we have for you. We left out Bloomberg from the list but all those players — and there are many — can be found in a separate cheat sheet.
Analysis: Why Journalists Cover Surveys
July 13, 2022
4:32 pm
“The best surveys are ones that reveal unexpected findings or examine issues that have not yet been widely covered,” says Chain Store Age senior editor Dan Berthaiume.
Punchbowl News: ‘100 Proof’ Insight for the Politically Minded
July 6, 2022
11:43 am
What publication, launched only 18 months ago, is already sponsored by Google, Amazon, Target and Walmart? The answer is Punchbowl News.
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FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.