This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
When between jobs, otherwise inaccessible tech editors have the time to explain how they view their own work. When they do, tech PR must take note.
Protocol lasted nearly three years. Such a shame. It was a publication that absolutely, positively should have succeeded. Why didn’t it? The official explanation: economic headwinds. Other factors might have been at play.
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Here are 14 reporters known to cover quarterly results from more than one “beat” company. We noticed that Fortune, Forbes and Insider tend not to cover quarterly results as straight news; instead, they tend to come up with second-day trend pieces off that earnings news.
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PR pros often want executives to be visible on Twitter, which so many journalists glean for insights. There are risks to this — strangely enough, posed by Twitter software itself, as well as Google.
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YOUR ACCOUNT
FRIDGE NOTES
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
